# 2026-22845: IEX Tweaks Gift Rules to Match FINRA's Fine Print

2026-22845, Self-Regulatory Organizations; Investors Exchange LLC; Notice of Filing and Immediate Effectiveness of Proposed Rule Change To Amend IEX Rule 3.291 (Influencing or Rewarding Employees of Others; Gratuities), To Conform to the Rules of FINRA for Purposes of an Agreement Between the Exchange and FINRA Pursuant To Rule 17d-2 Under the Act, is a Federal Register notice from Securities and Exchange Commission published 2026-11-10, effective 2026-10-29; PRIA reads it as touching household money (as of 2026-11-11).

- Canonical: https://policyrisk.com/federal-register/2026-22845
- As of: 2026-11-11
- Plain-text twin of the page above; the HTML and this file carry the same facts.

## Facts
- Document number: 2026-22845
- Title: Self-Regulatory Organizations; Investors Exchange LLC; Notice of Filing and Immediate Effectiveness of Proposed Rule Change To Amend IEX Rule 3.291 (Influencing or Rewarding Employees of Others; Gratuities), To Conform to the Rules of FINRA for Purposes of an Agreement Between the Exchange and FINRA Pursuant To Rule 17d-2 Under the Act
- Type: Notice
- Agencies: Securities and Exchange Commission
- Citation: 91 FR 72597
- Published: 2026-11-10
- Effective: 2026-10-29
- Comments close: not stated
- Significant: no
- Touches household money: yes
- Regulation identifier numbers: none
- Last updated: 2026-11-11

## In one line

IEX Tweaks Gift Rules to Match FINRA's Fine Print

## Summary

Investors Exchange LLC (IEX) is updating its rule about giving gifts or rewards to employees of other companies to match the Financial Industry Regulatory Authority’s (FINRA) rules. This change helps IEX and FINRA work together smoothly under a special agreement. The new rule is effective immediately and doesn’t affect any fees or costs for anyone involved.

## Effects PRIA read

- Gift Limit Raised to $300: benefit, medium. IEX increases the annual gift limit you can give to any single outside employee from $100 to $300 per individual per year. The change matches FINRA's amended Rule 3220 and is intended to reflect inflation since 1992.
- FINRA Can Grant Rule Exemptions: benefit, low. IEX adds a provision allowing FINRA, acting on IEX's behalf under Rule Series 9.600, to grant conditional or unconditional exemptions from any part of IEX Rule 3.291 for good cause, consistent with investor protection and the public interest.
- New Exceptions and Valuation Rules: mixed, medium. IEX adopts new Supplementary Material mirroring FINRA that: excludes customary personal gifts for infrequent life events and bereavement gifts from the $300 limit; excludes de minimis/promotional items (e.g., pens, notepads, umbrellas) substantially below $300; excludes donations to individuals for…
- Harmonized Rule to Reduce Duplicate Oversight: benefit, low. IEX is conforming Rule 3.291 to FINRA Rule 3220 so the rule can be incorporated into the IEX–FINRA Rule 17d-2 allocation agreement, which aims to reduce duplicative regulation for firms that are members of both organizations.

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## Sources
- [2026-22845 on federalregister.gov](https://www.federalregister.gov/documents/2026/11/10/2026-22845/self-regulatory-organizations-investors-exchange-llc-notice-of-filing-and-immediate-effectiveness-of)
- [2026-22845 as published (PDF)](https://www.govinfo.gov/content/pkg/FR-2026-11-10/pdf/2026-22845.pdf)

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- [All Federal Register documents](https://policyrisk.com/federal-register)

Source: PRIA, https://policyrisk.com/federal-register/2026-22845 (as of 2026-11-11).