# 119-hr-10146: AI Advertising Disclosure Act

119-hr-10146, AI Advertising Disclosure Act, is a 119th Congress bill sponsored by Rep. Magaziner, Seth [D-RI-2] (D-RI); status introduced; PRIA reads it as touching household money (as of 2026-10-31).

- Canonical: https://policyrisk.com/legislation/119-hr-10146
- As of: 2026-10-31
- Plain-text twin of the page above; the HTML and this file carry the same facts.

## Facts
- Bill: 119-hr-10146
- Congress: 119
- Title: AI Advertising Disclosure Act
- Status: introduced
- Introduced: 2026-08-24
- Sponsor: Rep. Magaziner, Seth [D-RI-2] (D-RI)
- Cosponsors: 8
- Policy area: Commerce
- Touches household money: yes
- Last recorded action: 2026-10-31

## Summary

**Commercial disclosure for AI-generated content.** This bill would require interactive AI services with more than 50,000 monthly users to clearly disclose when outputs are shaped by paid promotions, third-party inputs, fine-tuning, or affiliate links and to forbid designs that hide those ties. - Consumers and users: Disclosures must be clear, conspicuous, plainly worded, and visible without scrolling, including when conversations are saved or shared. Users can ask in a session whether a response was subject to a commercial arrangement. - AI operators and third parties: Covered tools must keep a real-time internal registry of third-party commercial arrangements and follow specific disclosure formats and presentation rules. The bill bars instructing AI to deny being AI or to hide commercial relationships. - Enforcement and legal remedies: The Federal Trade Commission would write rules within 180 days and update them every 3 years, and would treat violations as unfair or deceptive acts. States can bring parens patriae suits, and individuals may seek injunctions or damages, including up to $1,000 per violation and treble damages for willful breaches, with a 2-year filing window.

## Cosponsors (8)

- Rep. Crockett, Jasmine [D-TX-30] (D-TX), 2026-09-24T00:00:00.000Z
- Rep. Krishnamoorthi, Raja [D-IL-8] (D-IL), 2026-10-15T00:00:00.000Z
- Rep. Huffman, Jared [D-CA-2] (D-CA), 2026-10-29T00:00:00.000Z
- Del. Norton, Eleanor Holmes [D-DC-At Large] (D-DC), 2026-08-24T00:00:00.000Z
- Rep. Chu, Judy [D-CA-28] (D-CA), 2026-09-01T00:00:00.000Z
- Rep. Scholten, Hillary J. [D-MI-3] (D-MI), 2026-09-04T00:00:00.000Z
- Rep. Grijalva, Adelita S. [D-AZ-7] (D-AZ), 2026-09-04T00:00:00.000Z
- Rep. McGovern, James P. [D-MA-2] (D-MA), 2026-09-08T00:00:00.000Z

## Provisions PRIA read

- Ban on hiding paid AI content: benefit, medium. If enacted, the bill would ban covered AI tools from being instructed to deny they are AI or to deny a commercial tie when directly asked. It would bar design tricks that obscure required disclosures and forbid presenting sponsored content as if it were the tool's organic reasoning. These bans woul…
- FTC, states, and private lawsuits: benefit, medium. If enacted, the bill would treat violations as unfair or deceptive acts the FTC can enforce. The FTC would have 180 days after enactment to issue rules and must review rules every three years. States could sue on behalf of residents but must give notice to the FTC and coordinate with federal cases.…
- Which AI apps must disclose ads: benefit, medium. If enacted, this bill would define which AI tools must follow the rules. Companies with covered tools and more than 50,000 monthly active users would need to disclose when an AI response was influenced by a commercial arrangement. Required disclosures would include paid promotions, sponsorships, af…

## Related bills

- 119-hr-9877: Health Equity and Accountability Act of 2026
- 119-hr-7977: Energy Bills Relief Act
- 119-hr-7973: Momnibus Act
- 119-hr-7853: PrEP Access and Coverage Act of 2026
- 119-hr-51: Washington, D.C. Admission Act
- 119-hr-20: Richard L. Trumka Protecting the Right to Organize Act of 2025

## Sources
- [119-hr-10146 on Congress.gov](https://www.congress.gov/bill/119th-congress/house-bill/10146)

## Related
- [119-hr-9877: Health Equity and Accountability Act of 2026](https://policyrisk.com/legislation/119-hr-9877)
- [119-hr-7977: Energy Bills Relief Act](https://policyrisk.com/legislation/119-hr-7977)
- [119-hr-7973: Momnibus Act](https://policyrisk.com/legislation/119-hr-7973)
- [119-hr-7853: PrEP Access and Coverage Act of 2026](https://policyrisk.com/legislation/119-hr-7853)
- [119-hr-51: Washington, D.C. Admission Act](https://policyrisk.com/legislation/119-hr-51)
- [119-hr-20: Richard L. Trumka Protecting the Right to Organize Act of 2025](https://policyrisk.com/legislation/119-hr-20)
- [All bills in Congress](https://policyrisk.com/legislation)

Source: PRIA, https://policyrisk.com/legislation/119-hr-10146 (as of 2026-10-31).