# 119-hr-9371: SLASH Prices Act

119-hr-9371, SLASH Prices Act, is a 119th Congress bill sponsored by Rep. Subramanyam, Suhas [D-VA-10] (D-VA); status introduced; PRIA reads it as touching household money (as of 2026-07-11).

- Canonical: https://policyrisk.com/legislation/119-hr-9371
- As of: 2026-07-11
- Plain-text twin of the page above; the HTML and this file carry the same facts.

## Facts
- Bill: 119-hr-9371
- Congress: 119
- Title: SLASH Prices Act
- Status: introduced
- Introduced: 2026-06-18
- Sponsor: Rep. Subramanyam, Suhas [D-VA-10] (D-VA)
- Cosponsors: 3
- Policy area: Commerce
- Touches household money: yes
- Last recorded action: 2026-07-11

## Summary

**This bill would create nationwide rules requiring clear disclosure and an opt-out for personalized algorithmic pricing, forcing companies to tell shoppers when an algorithm used their data to set a price.** It also builds in FTC enforcement and a one-year compliance runway. - Consumers and households would get a written notice that a price was set using their personal data and an authenticated way to opt out that shows the price they would pay after opting out. Consumers who opt out could not be denied service, charged higher rates, or given lower quality. - Covered businesses would have to display the disclosure prominently next to each offered price, provide immediate compliance with opt-out requests, and notify the Federal Trade Commission when they begin or stop using personalized algorithmic pricing. There is a one-year delay before the rules take effect. - Enforcement and remedies would come through the FTC using its existing authorities and through state attorneys general who may sue on behalf of residents, with procedures for notice and FTC intervention.

## Cosponsors (3)

- Rep. Goodlander, Maggie [D-NH-2] (D-NH), 2026-06-18T00:00:00.000Z
- Rep. Moulton, Seth [D-MA-6] (D-MA), 2026-06-30T00:00:00.000Z
- Rep. Frost, Maxwell [D-FL-10] (D-FL), 2026-07-09T00:00:00.000Z

## Provisions PRIA read

- FTC and state enforcement tools: benefit, high. If enacted, violations of the pricing rules would be treated as unfair or deceptive acts under the FTC Act and enforced by the FTC with its usual powers and remedies. The FTC would have to provide a method for people to report violations within one year, possibly using its Consumer Sentinel Network…
- Clear notice and opt-out rights: benefit, medium. If enacted, covered sellers using personalized algorithmic pricing would have to show this written notice next to each price: "This price was set by an algorithm using your personal data." They would have to offer an authenticated opt-out that is honored immediately. After you opt out, sellers woul…
- Listed exemptions to the rules: mixed, medium. If enacted, some products and prices would not need the disclosure or opt-out rules. Exemptions would include insurance and credit products; dynamic pricing that does not use personal data; broad-group discounts like for teachers, service members, seniors, students, and veterans; ride-share fares b…
- Definitions and one-year start delay: mixed, medium. If enacted, the bill would define key terms like "algorithm," "personal data," and "personalized algorithmic pricing." These definitions would decide who the rules cover. The bill would also take effect one year after enactment, giving businesses time to comply but delaying consumer protections for…

## Related bills

- 119-hr-9877: Health Equity and Accountability Act of 2026
- 119-hr-7973: Momnibus Act
- 119-hr-7977: Energy Bills Relief Act
- 119-hr-7853: PrEP Access and Coverage Act of 2026
- 119-hr-7481: Department of Homeland Security Appropriations Act, 2026
- 119-hr-51: Washington, D.C. Admission Act

## Sources
- [119-hr-9371 on Congress.gov](https://www.congress.gov/bill/119th-congress/house-bill/9371)

## Related
- [119-hr-9877: Health Equity and Accountability Act of 2026](https://policyrisk.com/legislation/119-hr-9877)
- [119-hr-7973: Momnibus Act](https://policyrisk.com/legislation/119-hr-7973)
- [119-hr-7977: Energy Bills Relief Act](https://policyrisk.com/legislation/119-hr-7977)
- [119-hr-7853: PrEP Access and Coverage Act of 2026](https://policyrisk.com/legislation/119-hr-7853)
- [119-hr-7481: Department of Homeland Security Appropriations Act, 2026](https://policyrisk.com/legislation/119-hr-7481)
- [119-hr-51: Washington, D.C. Admission Act](https://policyrisk.com/legislation/119-hr-51)
- [All bills in Congress](https://policyrisk.com/legislation)

Source: PRIA, https://policyrisk.com/legislation/119-hr-9371 (as of 2026-07-11).