# 119-s-2154: Protecting Kids from Gun Marketing Act

119-s-2154, Protecting Kids from Gun Marketing Act, is a 119th Congress bill sponsored by Sen. Markey, Edward J. [D-MA] (D-MA); status introduced; PRIA reads it as touching household money (as of 2026-09-10).

- Canonical: https://policyrisk.com/legislation/119-s-2154
- As of: 2026-09-10
- Plain-text twin of the page above; the HTML and this file carry the same facts.

## Facts
- Bill: 119-s-2154
- Congress: 119
- Title: Protecting Kids from Gun Marketing Act
- Status: introduced
- Introduced: 2025-06-24
- Sponsor: Sen. Markey, Edward J. [D-MA] (D-MA)
- Cosponsors: 15
- Policy area: Commerce
- Touches household money: yes
- Last recorded action: 2026-09-10

## Summary

**Would prohibit marketing firearms and related products to minors.** It would direct the Federal Trade Commission to issue rules within one year banning advertising or promotions designed, intended, or that reasonably appear attractive to individuals under 18. - Families and minors: Reduces exposure of children under 18 to gun marketing. The FTC must weigh use of cartoons, branded merchandise, kid-sized features, images of minors, youth-targeted audiences, and gift promotions when judging appeal to minors. - Manufacturers and sellers: Bars marketing tactics deemed attractive to minors. Manufacturers, dealers, and importers would face FTC enforcement and be subject to penalties if they violate the rule. - Enforcement and accountability: Gives the FTC rulemaking and enforcement authority, allows state attorneys general to sue in federal court for injunctions and damages, and creates a private right of action for individuals. The law also requires a report to Congress within 60 days of the final rule and biennial enforcement reports.

## Cosponsors (15)

- Sen. Murphy, Christopher [D-CT] (D-CT), 2025-06-24T00:00:00.000Z
- Sen. Schumer, Charles E. [D-NY] (D-NY), 2025-06-24T00:00:00.000Z
- Sen. Durbin, Richard J. [D-IL] (D-IL), 2025-06-24T00:00:00.000Z
- Sen. Warren, Elizabeth [D-MA] (D-MA), 2025-06-24T00:00:00.000Z
- Sen. Padilla, Alex [D-CA] (D-CA), 2025-06-24T00:00:00.000Z
- Sen. Reed, Jack [D-RI] (D-RI), 2025-06-24T00:00:00.000Z
- Sen. Kaine, Tim [D-VA] (D-VA), 2025-06-24T00:00:00.000Z
- Sen. Heinrich, Martin [D-NM] (D-NM), 2025-06-24T00:00:00.000Z
- Sen. Booker, Cory A. [D-NJ] (D-NJ), 2025-06-24T00:00:00.000Z
- Sen. Whitehouse, Sheldon [D-RI] (D-RI), 2025-06-24T00:00:00.000Z
- Sen. Welch, Peter [D-VT] (D-VT), 2025-06-24T00:00:00.000Z
- Sen. Blumenthal, Richard [D-CT] (D-CT), 2025-06-24T00:00:00.000Z
- Sen. Hirono, Mazie K. [D-HI] (D-HI), 2025-06-24T00:00:00.000Z
- Sen. Duckworth, Tammy [D-IL] (D-IL), 2025-06-24T00:00:00.000Z
- Sen. Kim, Andy [D-NJ] (D-NJ), 2025-07-30T00:00:00.000Z

## Provisions PRIA read

- Ban on gun ads aimed at kids: benefit, high. If enacted, the FTC would have up to one year to write rules banning firearm marketing that targets anyone under 18. The rules would bar ads that are designed, intended, or reasonably appear attractive to minors. Examples include cartoons or memes that appeal to kids, kid-sized features or designs,…
- New enforcement and private lawsuits: mixed, high. If enacted, violating the FTC marketing rules would be treated as an unfair or deceptive practice the FTC can enforce. Individuals could sue companies in federal court for violations and seek damages, lawyers' and expert fees, and other relief. State attorneys general could also sue on behalf of re…

## Related bills

- 119-s-5066: Health Equity and Accountability Act of 2026
- 119-s-3869: Healthy Families Act
- 119-s-51: Washington, D.C. Admission Act
- 119-s-5108: Right to IVF Act of 2026
- 119-s-1503: Equality Act
- 119-s-852: Richard L. Trumka Protecting the Right to Organize Act of 2025

## Sources
- [119-s-2154 on Congress.gov](https://www.congress.gov/bill/119th-congress/senate-bill/2154)

## Related
- [119-s-5066: Health Equity and Accountability Act of 2026](https://policyrisk.com/legislation/119-s-5066)
- [119-s-3869: Healthy Families Act](https://policyrisk.com/legislation/119-s-3869)
- [119-s-51: Washington, D.C. Admission Act](https://policyrisk.com/legislation/119-s-51)
- [119-s-5108: Right to IVF Act of 2026](https://policyrisk.com/legislation/119-s-5108)
- [119-s-1503: Equality Act](https://policyrisk.com/legislation/119-s-1503)
- [119-s-852: Richard L. Trumka Protecting the Right to Organize Act of 2025](https://policyrisk.com/legislation/119-s-852)
- [All bills in Congress](https://policyrisk.com/legislation)

Source: PRIA, https://policyrisk.com/legislation/119-s-2154 (as of 2026-09-10).