# 119-s-3875: Responsible Firearms Marketing Act

119-s-3875, Responsible Firearms Marketing Act, is a 119th Congress bill sponsored by Sen. Blumenthal, Richard [D-CT] (D-CT); status introduced; PRIA reads it as touching household money (as of 2026-09-10).

- Canonical: https://policyrisk.com/legislation/119-s-3875
- As of: 2026-09-10
- Plain-text twin of the page above; the HTML and this file carry the same facts.

## Facts
- Bill: 119-s-3875
- Congress: 119
- Title: Responsible Firearms Marketing Act
- Status: introduced
- Introduced: 2026-02-12
- Sponsor: Sen. Blumenthal, Richard [D-CT] (D-CT)
- Cosponsors: 12
- Policy area: Commerce
- Touches household money: yes
- Last recorded action: 2026-09-10

## Summary

**Restricting unfair or deceptive firearms marketing.** This bill would direct the Federal Trade Commission to study how firearms are advertised and then create rules banning ads that appeal to people under 18, imply or encourage illegal use, or promote semiautomatic assault weapons. - Manufacturers, dealers, and importers would face new national prohibitions on unfair or deceptive firearm advertising and marketing. Violations would be enforced under the Federal Trade Commission Act and carry the Act's penalties. - Young people and families would be a named focus. The FTC must consider materials designed to appeal to under-18s and could bar ads that target or glamorize youth. - The FTC would study advertising and report to Congress within 2 years and then issue regulations within 18 months after that report using its existing enforcement powers.

## Cosponsors (12)

- Sen. Alsobrooks, Angela D. [D-MD] (D-MD), 2026-02-12T00:00:00.000Z
- Sen. Padilla, Alex [D-CA] (D-CA), 2026-02-12T00:00:00.000Z
- Sen. Murphy, Christopher [D-CT] (D-CT), 2026-02-12T00:00:00.000Z
- Sen. Warren, Elizabeth [D-MA] (D-MA), 2026-02-12T00:00:00.000Z
- Sen. Durbin, Richard J. [D-IL] (D-IL), 2026-02-12T00:00:00.000Z
- Sen. Hirono, Mazie K. [D-HI] (D-HI), 2026-02-12T00:00:00.000Z
- Sen. Sanders, Bernard [I-VT] (I-VT), 2026-02-12T00:00:00.000Z
- Sen. Reed, Jack [D-RI] (D-RI), 2026-02-12T00:00:00.000Z
- Sen. Markey, Edward J. [D-MA] (D-MA), 2026-02-12T00:00:00.000Z
- Sen. Booker, Cory A. [D-NJ] (D-NJ), 2026-02-12T00:00:00.000Z
- Sen. Schiff, Adam B. [D-CA] (D-CA), 2026-03-03T00:00:00.000Z
- Sen. Welch, Peter [D-VT] (D-VT), 2026-03-03T00:00:00.000Z

## Provisions PRIA read

- Limits on deceptive gun advertising: benefit, medium. This bill would make the Federal Trade Commission study and then ban unfair or deceptive firearms ads. The FTC would study firearm advertising and report to Congress within 2 years. The FTC would then write rules, within 18 months after that report, banning deceptive or unfair marketing by firearm…

## Related bills

- 119-s-5066: Health Equity and Accountability Act of 2026
- 119-s-3990: PrEP Access and Coverage Act of 2026
- 119-s-2823: FAMILY Act
- 119-s-51: Washington, D.C. Admission Act
- 119-s-5108: Right to IVF Act of 2026
- 119-s-1503: Equality Act

## Sources
- [119-s-3875 on Congress.gov](https://www.congress.gov/bill/119th-congress/senate-bill/3875)

## Related
- [119-s-5066: Health Equity and Accountability Act of 2026](https://policyrisk.com/legislation/119-s-5066)
- [119-s-3990: PrEP Access and Coverage Act of 2026](https://policyrisk.com/legislation/119-s-3990)
- [119-s-2823: FAMILY Act](https://policyrisk.com/legislation/119-s-2823)
- [119-s-51: Washington, D.C. Admission Act](https://policyrisk.com/legislation/119-s-51)
- [119-s-5108: Right to IVF Act of 2026](https://policyrisk.com/legislation/119-s-5108)
- [119-s-1503: Equality Act](https://policyrisk.com/legislation/119-s-1503)
- [All bills in Congress](https://policyrisk.com/legislation)

Source: PRIA, https://policyrisk.com/legislation/119-s-3875 (as of 2026-09-10).