# 119-s-4555: GAME Act of 2026

119-s-4555, GAME Act of 2026, is a 119th Congress bill sponsored by Sen. Britt, Katie Boyd [R-AL] (R-AL); status introduced; PRIA reads it as touching household money (as of 2026-09-10).

- Canonical: https://policyrisk.com/legislation/119-s-4555
- As of: 2026-09-10
- Plain-text twin of the page above; the HTML and this file carry the same facts.

## Facts
- Bill: 119-s-4555
- Congress: 119
- Title: GAME Act of 2026
- Status: introduced
- Introduced: 2026-05-18
- Sponsor: Sen. Britt, Katie Boyd [R-AL] (R-AL)
- Cosponsors: 9
- Policy area: Science, Technology, Communications
- Touches household money: yes
- Last recorded action: 2026-09-10

## Summary

**Bans targeted sports gambling ads to minors on large ad-funded digital platforms.** This bill would make it illegal for major social media sites, search engines, and ad networks to display targeted advertisements that promote sports betting to anyone under 18. - Families and children: Minors under 18 would be shielded from targeted sports betting ads, reducing direct marketing exposure. - Covered platforms: Platforms that earn ad revenue and meet functions like social forums, search, or cross-site ad networks and that have more than 100 million monthly users would be subject to the ban. - Data and advertisers: Targeting that relies on personal information such as precise geolocation, persistent device identifiers, age, photos, or other listed minor data would be barred for sports gambling promotion to minors. - Enforcement: The Federal Trade Commission would pursue civil actions as unfair or deceptive acts and, after three civil findings or settlements, must refer matters to the Attorney General. Criminal penalties could reach $100,000 for each targeted ad after referral.

## Cosponsors (9)

- Sen. Blumenthal, Richard [D-CT] (D-CT), 2026-05-18T00:00:00.000Z
- Sen. Blackburn, Marsha [R-TN] (R-TN), 2026-06-09T00:00:00.000Z
- Sen. Curtis, John R. [R-UT] (R-UT), 2026-06-24T00:00:00.000Z
- Sen. Gillibrand, Kirsten E. [D-NY] (D-NY), 2026-06-24T00:00:00.000Z
- Sen. Ricketts, Pete [R-NE] (R-NE), 2026-07-14T00:00:00.000Z
- Sen. Coons, Christopher A. [D-DE] (D-DE), 2026-07-14T00:00:00.000Z
- Sen. Lankford, James [R-OK] (R-OK), 2026-08-06T00:00:00.000Z
- Sen. Hickenlooper, John W. [D-CO] (D-CO), 2026-08-06T00:00:00.000Z
- Sen. Luján, Ben Ray [D-NM] (D-NM), 2026-08-06T00:00:00.000Z

## Provisions PRIA read

- Ban targeted sports gambling ads to kids: benefit, high. If enacted, this bill would make it unlawful for covered digital advertising platforms to display targeted advertisements directed to minors that promote sports gambling platforms. The ban would begin one year after enactment. A covered platform must get ad revenue, meet listed functions (for examp…
- Which platforms and ads are covered: benefit, high. If enacted, the bill would define which websites and ads the ban covers. A covered digital advertising platform must (A) derive revenue from advertising, (B) be a social media site, a search engine, or a cross-platform ad seller, and (C) have more than 100,000,000 unique monthly users. A "targeted…
- FTC enforcement and criminal fines for platforms: mixed, high. If enacted, the bill would let the Federal Trade Commission treat violations as unfair or deceptive acts and make rules to enforce the ban. If the Commission finds three or more civil violations or there are three or more settlements, it must refer the platform to the Attorney General. After referr…

## Related bills

- 119-s-1241: Sanctioning Russia Act of 2025
- 119-s-1289: 25th Anniversary of 9/11 Commemorative Coin Act
- 119-sres-913: A resolution relating to the death of the Honorable Nancy Kassebaum, former United States Senator for the State of Kansas.
- 119-sres-897: A resolution honoring the life, service, and legacy of the Honorable Jon Llewellyn Kyl, former Senator for the State of Arizona.
- 119-sres-801: A resolution honoring the life and legacy of the Honorable Lindsey Olin Graham, a Senator from the State of South Carolina.
- 119-sres-755: A resolution honoring the life of the Honorable Donald W. Riegle, Jr., former Senator for the State of Michigan.

## Sources
- [119-s-4555 on Congress.gov](https://www.congress.gov/bill/119th-congress/senate-bill/4555)

## Related
- [119-s-1241: Sanctioning Russia Act of 2025](https://policyrisk.com/legislation/119-s-1241)
- [119-s-1289: 25th Anniversary of 9/11 Commemorative Coin Act](https://policyrisk.com/legislation/119-s-1289)
- [119-sres-913: A resolution relating to the death of the Honorable Nancy Kassebaum, former Uni…](https://policyrisk.com/legislation/119-sres-913)
- [119-sres-897: A resolution honoring the life, service, and legacy of the Honorable Jon Llewel…](https://policyrisk.com/legislation/119-sres-897)
- [119-sres-801: A resolution honoring the life and legacy of the Honorable Lindsey Olin Graham,…](https://policyrisk.com/legislation/119-sres-801)
- [119-sres-755: A resolution honoring the life of the Honorable Donald W. Riegle, Jr., former S…](https://policyrisk.com/legislation/119-sres-755)
- [All bills in Congress](https://policyrisk.com/legislation)

Source: PRIA, https://policyrisk.com/legislation/119-s-4555 (as of 2026-09-10).