# Illinois HB5756: ALGORITHMIC PRICING DISCLOSURE

Illinois HB5756, ALGORITHMIC PRICING DISCLOSURE, is a 104th General Assembly (2025–2026) House bill sponsored by Maura Hirschauer (Democratic); status in committee, last action 2026-05-15 (Added Chief Co-Sponsor Rep. Kam Buckner) (as of 2026-11-01).

- Canonical: https://policyrisk.com/state-bill/IL-HB5756-2025-2026
- As of: 2026-11-01
- Plain-text twin of the page above; the HTML and this file carry the same facts.

## Facts
- Bill: Illinois HB5756
- State: Illinois
- Session: 104th General Assembly (2025–2026)
- Title: ALGORITHMIC PRICING DISCLOSURE
- Status: in committee
- Chamber: House
- Introduced: 2026-04-27
- Last action: 2026-05-15, Added Chief Co-Sponsor Rep. Kam Buckner
- Sponsor: Maura Hirschauer (Democratic)
- Cosponsors: 4
- Touches household money: no
- Economic provisions PRIA read: 0

## Summary

Creates the Algorithmic Pricing Transparency Act. Provides that any person or entity that sells or offers to sell goods or services through an online platform to consumers in the State shall provide a clear and conspicuous disclosure if the baseline price for a specific consumer is personalized and generated using surveillance pricing. Provides that a consumer may opt out of surveillance pricing and a covered entity shall provide the consumer with a non-personalized baseline price for the goods or services. Prohibits a covered entity from using specified personal information to generate algorithmic pricing. Provides that price changes that are the result of specified allowable conduct are not prohibited under the Act. Exempts insurers and providers of financial services from the requirements of the Act. Provides that a violation of the Act is an unlawful practice under the Consumer Fraud and Deceptive Business Practices Act. Preempts home rule. Amends the Consumer Fraud and Deceptive Business Practices Act to make a conforming change. Restricts private rights of action to enforce the Algorithmic Pricing Transparency Act. Effective January 1, 2028.

## Bill overview

No economic impacts identified for this bill.

## Sponsors and cosponsors

- Sponsor: Maura Hirschauer (Democratic), House
- Cosponsor: Eva-Dina Delgado (Democratic), House
- Cosponsor: Jay Hoffman (Democratic), House
- Cosponsor: Kam Buckner (Democratic), House
- Cosponsor: Rita Mayfield (Democratic), House

## Actions (7)

- 2026-05-15: Added Chief Co-Sponsor Rep. Kam Buckner (House)
- 2026-05-14: Added Co-Sponsor Rep. Jay Hoffman (House)
- 2026-05-11: Added Co-Sponsor Rep. Eva-Dina Delgado (House)
- 2026-05-11: Added Co-Sponsor Rep. Rita Mayfield (House)
- 2026-05-05: Referred to Rules Committee (House)
- 2026-05-05: First Reading (House)
- 2026-04-27: Filed with the Clerk by Rep. Maura Hirschauer (House)

## Bill text

- Introduced: [PDF](https://www.ilga.gov/documents/legislation/104/HB/PDF/10400HB5756.pdf)

## Related bills

- HB5198: AFFORDABLE HOUSING-CILAS (passed house)
- SB1937: PENSION CODE-VARIOUS (passed senate)
- HB2563: CONDO-RESERVE STUDY (in committee)
- HB4701: LIMITATIONS FACILITY FEES ACT (in committee)
- SB3008: DHS-ABLE PROGRAM INFO MATERIAL (passed senate)
- SB3484: VEH CD-PLATES-REGISTRATION (signed)

## Sources
- [Introduced (PDF)](https://www.ilga.gov/documents/legislation/104/HB/PDF/10400HB5756.pdf)

## Related
- [HB5198: AFFORDABLE HOUSING-CILAS](https://policyrisk.com/state-bill/IL-HB5198-2025-2026)
- [SB1937: PENSION CODE-VARIOUS](https://policyrisk.com/state-bill/IL-SB1937-2025-2026)
- [HB2563: CONDO-RESERVE STUDY](https://policyrisk.com/state-bill/IL-HB2563-2025-2026)
- [HB4701: LIMITATIONS FACILITY FEES ACT](https://policyrisk.com/state-bill/IL-HB4701-2025-2026)
- [SB3008: DHS-ABLE PROGRAM INFO MATERIAL](https://policyrisk.com/state-bill/IL-SB3008-2025-2026)
- [SB3484: VEH CD-PLATES-REGISTRATION](https://policyrisk.com/state-bill/IL-SB3484-2025-2026)
- [Illinois bills](https://policyrisk.com/states/illinois/bills)
- [Illinois state hub](https://policyrisk.com/states/illinois)
- [All state legislation](https://policyrisk.com/state-bills)

Source: PRIA, https://policyrisk.com/state-bill/IL-HB5756-2025-2026 (as of 2026-11-01).