# New York S 8420: Relates to requiring advertisements to disclose the use of a synthetic performer

New York S 8420, Relates to requiring advertisements to disclose the use of a synthetic performer, is a 2025-2026 Regular Session Senate bill sponsored by Michael Gianaris (Democratic); status signed, last action 2025-12-11 (SIGNED CHAP.617) (as of 2026-10-19).

- Canonical: https://policyrisk.com/state-bill/NY-S8420-2025
- As of: 2026-10-19
- Plain-text twin of the page above; the HTML and this file carry the same facts.

## Facts
- Bill: New York S 8420
- State: New York
- Session: 2025-2026 Regular Session
- Title: Relates to requiring advertisements to disclose the use of a synthetic performer
- Status: signed
- Chamber: Senate
- Introduced: 2025-06-09
- Last action: 2025-12-11, SIGNED CHAP.617
- Sponsor: Michael Gianaris (Democratic)
- Cosponsors: 0
- Subjects: RULES, WAYS AND MEANS
- Touches household money: no
- Roll calls: 3 (171 yes, 49 no in all)
- Economic provisions PRIA read: 2

## Summary

No summary available.

## Bill overview: provisions PRIA read

- Businesses must label synthetic performers: mixed, low. Starting on the 180th day after becoming law, businesses selling property or services must clearly label synthetic performers in commercial ads they create. Synthetic performers are digital assets made or changed with artificial intelligence or software to resemble living performers. Disclosure is…
- Publishers must preserve synthetic performer notices: mixed, low. Starting on the 180th day after becoming law, publishers and distributors cannot remove, destroy, or change required synthetic-performer notices. Violations carry a $1,000 civil penalty for the first violation and $5,000 for each later violation. A publishing medium is generally exempt when an ad l…

## Sponsors and cosponsors

- Sponsor: Michael Gianaris (Democratic), Senate

## Roll call votes

| Date | Chamber | Motion | Result | Yes | No | Other |
| --- | --- | --- | --- | --- | --- | --- |
| 2025-06-17 | House | Assembly floor vote | pass | 92 | 49 |   |
| 2025-06-13 | Senate | FLOOR Vote | pass | 59 | 0 |   |
| 2025-06-12 | committee | Rules Committee Vote | pass | 20 | 0 |   |

## Actions (13)

- 2025-12-11: SIGNED CHAP.617 (Senate)
- 2025-12-01: DELIVERED TO GOVERNOR (Senate)
- 2025-06-17: RETURNED TO SENATE (House)
- 2025-06-17: PASSED ASSEMBLY (House)
- 2025-06-13: ORDERED TO THIRD READING RULES CAL.701 (House)
- 2025-06-13: SUBSTITUTED FOR A8887B (House)
- 2025-06-13: REFERRED TO WAYS AND MEANS (House)
- 2025-06-13: DELIVERED TO ASSEMBLY (Senate)
- 2025-06-13: PASSED SENATE (Senate)
- 2025-06-12: ORDERED TO THIRD READING CAL.2028 (Senate)
- 2025-06-10: PRINT NUMBER 8420A (Senate)
- 2025-06-10: AMEND AND RECOMMIT TO RULES (Senate)
- 2025-06-09: REFERRED TO RULES (Senate)

## Bill text

- Amendment A, 2025-06-10: [PDF](https://legislation.nysenate.gov/pdf/bills/2025/S8420A)
- Original, 2025-06-10: [PDF](https://legislation.nysenate.gov/pdf/bills/2025/S8420)

## Related bills

- S 10643: Relates to labor peace agreements and the cannabis industry wage board; repealer (signed)
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- A 5175: Requires certain security features and warning labels on baby monitors (signed)
- A 11443: Relates to commercial food fish licenses (signed)
- A 10343: Relates to fees and expenses in unemployment insurance proceedings; extending effectiveness (signed)
- A 10052: Extends the effectiveness of the authority of the town of Red Hook to impose real estate transfer taxes and to deposit revenue from such taxes into a community… (signed)

## Sources
- [Amendment A (PDF)](https://legislation.nysenate.gov/pdf/bills/2025/S8420A)
- [Original (PDF)](https://legislation.nysenate.gov/pdf/bills/2025/S8420)

## Related
- [S 10643: Relates to labor peace agreements and the cannabis industry wage board; repealer](https://policyrisk.com/state-bill/NY-S10643-2025)
- [S 9051: Prohibits artificial intelligence companions from using features which are cons…](https://policyrisk.com/state-bill/NY-S9051-2025)
- [A 5175: Requires certain security features and warning labels on baby monitors](https://policyrisk.com/state-bill/NY-A5175-2025)
- [A 11443: Relates to commercial food fish licenses](https://policyrisk.com/state-bill/NY-A11443-2025)
- [A 10343: Relates to fees and expenses in unemployment insurance proceedings; extending e…](https://policyrisk.com/state-bill/NY-A10343-2025)
- [A 10052: Extends the effectiveness of the authority of the town of Red Hook to impose re…](https://policyrisk.com/state-bill/NY-A10052-2025)
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Source: PRIA, https://policyrisk.com/state-bill/NY-S8420-2025 (as of 2026-10-19).