# Virginia HB121: Surveillance pricing; prohibited, civil penalties.

Virginia HB121, Surveillance pricing; prohibited, civil penalties., is a 2027 Regular Session House bill sponsored by Karen Keys-Gamarra (Democratic); status in committee, last action 2026-07-21 (Continued from last session) (as of 2026-10-11).

- Canonical: https://policyrisk.com/state-bill/VA-HB121-2027
- As of: 2026-10-11
- Plain-text twin of the page above; the HTML and this file carry the same facts.

## Facts
- Bill: Virginia HB121
- State: Virginia
- Session: 2027 Regular Session
- Title: Surveillance pricing; prohibited, civil penalties.
- Status: in committee
- Chamber: House
- Introduced: 2026-01-02
- Last action: 2026-07-21, Continued from last session
- Sponsor: Karen Keys-Gamarra (Democratic)
- Cosponsors: 0
- Subjects: Subcommittee #2
- Touches household money: no
- Economic provisions PRIA read: 0

## Summary

Surveillance pricing; prohibited; civil penalties. Prohibits the use of surveillance pricing in connection with a consumer transaction. The bill defines "surveillance pricing" as the selling or offering for sale of a good or service at a customized price for a specific consumer or group of consumers that is based, in whole or in part, on personal data that is collected through electronic surveillance technology, regardless of whether the seller collected or purchased the personal data. The bill provides that a violation of its provisions constitutes a prohibited practice under the Virginia Consumer Protection Act.

## Bill overview

No economic impacts identified for this bill.

## Sponsors and cosponsors

- Sponsor: Karen Keys-Gamarra (Democratic), House

## Actions (6)

- 2026-07-21: Continued from last session (House)
- 2026-02-10: Continued to 2027 in Labor and Commerce (Voice Vote) (House)
- 2026-02-05: Subcommittee recommends continuing to 2028 (Voice Vote) (House)
- 2026-01-15: Assigned HCL sub: Subcommittee #2 (House)
- 2026-01-02: Referred to Committee on Labor and Commerce (House)
- 2026-01-02: Prefiled and ordered printed; Offered 01-14-2026 26104240D (House)

## Bill text

- Introduced, 2026-01-02: [HTML](https://lis.blob.core.windows.net/files/1230471.HTML), [PDF](https://lis.blob.core.windows.net/files/1230470.PDF)

## Related bills

- SB844: Licensed clinical psychologists; prescriptive authority; report. (in committee)
- HB1535: Individuals with developmental or intellectual disabilities; admissibility of statements. (introduced)
- HB1534: School service providers; deletion of student and family personal information. (introduced)
- SB843: Data centers; state permitting, local approval, moratorium, sunset. (in committee)
- SB842: High school student athletes; eligibility, enrollment. (in committee)
- SB840: Corrections, Director of the Department of; placement of inmates, Red Onion State Prison. (in committee)

## Sources
- [Introduced (HTML)](https://lis.blob.core.windows.net/files/1230471.HTML)
- [Introduced (PDF)](https://lis.blob.core.windows.net/files/1230470.PDF)

## Related
- [SB844: Licensed clinical psychologists; prescriptive authority; report.](https://policyrisk.com/state-bill/VA-SB844-2027)
- [HB1535: Individuals with developmental or intellectual disabilities; admissibility of s…](https://policyrisk.com/state-bill/VA-HB1535-2027)
- [HB1534: School service providers; deletion of student and family personal information.](https://policyrisk.com/state-bill/VA-HB1534-2027)
- [SB843: Data centers; state permitting, local approval, moratorium, sunset.](https://policyrisk.com/state-bill/VA-SB843-2027)
- [SB842: High school student athletes; eligibility, enrollment.](https://policyrisk.com/state-bill/VA-SB842-2027)
- [SB840: Corrections, Director of the Department of; placement of inmates, Red Onion Sta…](https://policyrisk.com/state-bill/VA-SB840-2027)
- [Virginia bills](https://policyrisk.com/states/virginia/bills)
- [Virginia state hub](https://policyrisk.com/states/virginia)
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Source: PRIA, https://policyrisk.com/state-bill/VA-HB121-2027 (as of 2026-10-11).