# Virginia HB518: Streaming advertisement volume control; definitions, volume of advertisements, civil penalties.

Virginia HB518, Streaming advertisement volume control; definitions, volume of advertisements, civil penalties., is a 2026 Regular Session House bill sponsored by Marty Martinez (Democratic); status signed, last action 2026-04-22 (Senate concurred in Governor's recommendation (39-Y 0-N 0-A)); PRIA reads it as touching household money (as of 2026-10-12).

- Canonical: https://policyrisk.com/state-bill/VA-HB518-2026
- As of: 2026-10-12
- Plain-text twin of the page above; the HTML and this file carry the same facts.

## Facts
- Bill: Virginia HB518
- State: Virginia
- Session: 2026 Regular Session
- Title: Streaming advertisement volume control; definitions, volume of advertisements, civil penalties.
- Status: signed
- Chamber: House
- Introduced: 2026-01-13
- Last action: 2026-04-22, Senate concurred in Governor's recommendation (39-Y 0-N 0-A)
- Sponsor: Marty Martinez (Democratic)
- Cosponsors: 0
- Touches household money: yes
- Roll calls: 12 (539 yes, 11 no in all)
- Economic provisions PRIA read: 1

## Summary

Streaming advertisement volume control; civil penalty. Requires a video streaming service, social media video service, or third-party advertising manager, as defined in the bill, that serves consumers residing in the Commonwealth to exercise reasonable care to normalize the audio of short-form content, as defined in the bill, so that such audio is not transmitted at a louder volume than the long-form content, also defined in the bill, it accompanies, consistent with the regulations adopted by the Federal Communications Commission pursuant to the federal Commercial Advertisement Loudness Mitigation (CALM) Act for television broadcast stations, cable operators, and other multichannel video programming distributors. The bill provides that the Office of the Attorney General shall enforce the provisions of the bill. The bill has a delayed effective date of July 1, 2027.

## Bill overview: provisions PRIA read

- Virginia viewers get streaming ad limits: benefit, low. Beginning July 1, 2027, covered streaming services, social media video services, and ad managers serving Virginia residents face loudness rules. They must use reasonable care to keep ads, promotions, and public service messages no louder than the accompanying main video. The rules follow federal te…

## Sponsors and cosponsors

- Sponsor: Marty Martinez (Democratic), House

## Roll call votes

| Date | Chamber | Motion | Result | Yes | No | Other |
| --- | --- | --- | --- | --- | --- | --- |
| 2026-04-22 | Senate | Senate concurred in Governor's recommendation | pass | 39 | 0 |   |
| 2026-04-22 | House | House concurred in Governor's recommendation Block Vote | pass | 99 | 0 |   |
| 2026-03-04 | House | Senate substitute agreed to by House | pass | 85 | 11 |   |
| 2026-03-02 | Senate | Passed Senate with substitute Block Vote | pass | 40 | 0 |   |
| 2026-03-02 | Senate | Committee substitute agreed to (Voice Vote) | pass | 0 | 0 |   |
| 2026-02-27 | Senate | Constitutional reading dispensed Block Vote (on 2nd reading) | pass | 37 | 0 |   |
| 2026-02-27 | Senate | Passed by for the day Block Vote (Voice Vote) | pass | 0 | 0 |   |
| 2026-02-25 | Senate | Reported from General Laws and Technology with substitute | pass | 15 | 0 |   |
| 2026-02-16 | House | Passed House Block Vote | pass | 97 | 0 |   |
| 2026-02-16 | House | Read third time and passed House Block Vote | pass | 96 | 0 |   |
| 2026-02-10 | House | Reported from General Laws with substitute | pass | 21 | 0 |   |
| 2026-02-05 | House | Subcommittee recommends reporting with substitute | pass | 10 | 0 |   |

## Actions (44)

- 2026-04-22: Senate concurred in Governor's recommendation (39-Y 0-N 0-A) (Senate)
- 2026-04-22: House concurred in Governor's recommendation Block Vote (99-Y 0-N 0-A) (House)
- 2026-04-22: Acts of Assembly Chapter text (CHAP1057) (Governor)
- 2026-04-22: Approved by Governor - Chapter 1057 (effective - 7/1/2027) (Governor)
- 2026-04-22: Signed by President (Senate)
- 2026-04-22: Signed by Speaker (House)
- 2026-04-22: Governor's recommendation adopted (Governor)
- 2026-04-11: Governor's recommendation received by House (Governor)
- 2026-03-14: Governor's Action Deadline 11:59 p.m., April 13, 2026 (Governor)
- 2026-03-14: Enrolled Bill communicated to Governor on March 14, 2026 (House)
- 2026-03-12: Signed by Speaker (House)
- 2026-03-11: Fiscal Impact Statement from Department of Planning and Budget (HB518) (House)
- 2026-03-11: Bill text as passed House and Senate (HB518ER) (House)
- 2026-03-11: Enrolled (House)
- 2026-03-11: Signed by President (Senate)
- 2026-03-04: Senate substitute agreed to by House (85-Y 11-N 0-A) (House)
- 2026-03-02: Passed Senate with substitute Block Vote (40-Y 0-N 0-A) (Senate)
- 2026-03-02: Committee substitute agreed to (Voice Vote) (Senate)
- 2026-03-02: Engrossed by Senate - committee substitute (Senate)
- 2026-03-02: Read third time (Senate)
- 2026-02-27: Passed by for the day Block Vote (Voice Vote) (Senate)
- 2026-02-27: Constitutional reading dispensed Block Vote (on 2nd reading) (37-Y 0-N 0-A) (Senate)
- 2026-02-27: Rules suspended (Senate)
- 2026-02-26: Fiscal Impact Statement from Department of Planning and Budget (HB518) (House)
- 2026-02-26: Committee substitute printed 26108571D-S1 (Senate)
- 2026-02-25: Senate committee offered (Senate)
- 2026-02-25: Reported from General Laws and Technology with substitute (15-Y 0-N) (Senate)
- 2026-02-17: Referred to Committee on General Laws and Technology (Senate)
- 2026-02-17: Constitutional reading dispensed (on 1st reading) (Senate)
- 2026-02-16: Passed House Block Vote (97-Y 0-N 0-A) (House)
- 2026-02-16: Reconsideration of passage agreed to by House (House)
- 2026-02-16: Read third time and passed House Block Vote (96-Y 0-N 0-A) (House)
- 2026-02-13: Engrossed by House - committee substitute (House)
- 2026-02-13: committee substitute agreed to (House)
- 2026-02-13: Read second time (House)
- 2026-02-12: Read first time (House)
- 2026-02-10: Committee substitute printed 26105873D-H1 (House)
- 2026-02-10: Reported from General Laws with substitute (21-Y 0-N) (House)
- 2026-02-05: House subcommittee offered (House)
- 2026-02-05: Subcommittee recommends reporting with substitute (10-Y 0-N) (House)
- 2026-02-03: Fiscal Impact Statement from Department of Planning and Budget (HB518) (House)
- 2026-01-19: Assigned HGL sub: Housing/Consumer Protection (House)
- 2026-01-13: Referred to Committee on General Laws (House)
- 2026-01-13: Prefiled and ordered printed; Offered 01-14-2026 26101108D (House)

## Bill text

- Chaptered, 2026-04-22: [HTML](https://lis.blob.core.windows.net/files/1225225.HTML), [PDF](https://lis.blob.core.windows.net/files/1225224.PDF)
- Reenrolled, 2026-04-22: [HTML](https://lis.blob.core.windows.net/files/1220004.HTML), [PDF](https://lis.blob.core.windows.net/files/1220003.PDF)
- Gov Recommendation, 2026-04-11: [HTML](https://lis.blob.core.windows.net/files/1219117.HTML)
- Enrolled, 2026-03-11: [HTML](https://lis.blob.core.windows.net/files/1199331.HTML), [PDF](https://lis.blob.core.windows.net/files/1199330.PDF)
- Substitute, 2026-02-26: [HTML](https://lis.blob.core.windows.net/files/1182027.HTML), [PDF](https://lis.blob.core.windows.net/files/1182026.PDF)
- Substitute, 2026-02-25: [HTML](https://lis.blob.core.windows.net/files/1179574.HTML), [PDF](https://lis.blob.core.windows.net/files/1179573.PDF)
- Substitute, 2026-02-10: [HTML](https://lis.blob.core.windows.net/files/1139009.HTML), [PDF](https://lis.blob.core.windows.net/files/1139008.PDF)
- Substitute, 2026-02-05: [HTML](https://lis.blob.core.windows.net/files/1131565.HTML), [HTML](https://lis.blob.core.windows.net/files/1131786.HTML), [PDF](https://lis.blob.core.windows.net/files/1131564.PDF), [PDF](https://lis.blob.core.windows.net/files/1131785.PDF)
- Introduced, 2026-01-13: [HTML](https://lis.blob.core.windows.net/files/1084770.HTML), [PDF](https://lis.blob.core.windows.net/files/1084769.PDF)

## Related bills

- HB5: Employment; paid sick leave, civil penalties. (signed)
- SB199: Employment; paid sick leave, civil penalties. (signed)
- HB95: Va. Residential Landlord and Tenant Act; landlord remedies, noncompliance with rental agreement. (signed)
- HB1393: Electric utilities; pilot program for energy assistance and weatherization for certain individuals. (signed)
- HB834: Virginia Residential Landlord and Tenant Act; fire or casualty damage, termination by landlord. (signed)
- HB675: Protection of employees; coercion or threat based on immigration status, civil penalty. (signed)

## Sources
- [Chaptered (HTML)](https://lis.blob.core.windows.net/files/1225225.HTML)
- [Chaptered (PDF)](https://lis.blob.core.windows.net/files/1225224.PDF)
- [Reenrolled (HTML)](https://lis.blob.core.windows.net/files/1220004.HTML)
- [Reenrolled (PDF)](https://lis.blob.core.windows.net/files/1220003.PDF)
- [Gov Recommendation (HTML)](https://lis.blob.core.windows.net/files/1219117.HTML)
- [Enrolled (HTML)](https://lis.blob.core.windows.net/files/1199331.HTML)
- [Enrolled (PDF)](https://lis.blob.core.windows.net/files/1199330.PDF)
- [Substitute (HTML)](https://lis.blob.core.windows.net/files/1182027.HTML)
- [Substitute (PDF)](https://lis.blob.core.windows.net/files/1182026.PDF)
- [Substitute (HTML)](https://lis.blob.core.windows.net/files/1179574.HTML)
- [Substitute (PDF)](https://lis.blob.core.windows.net/files/1179573.PDF)
- [Substitute (HTML)](https://lis.blob.core.windows.net/files/1139009.HTML)
- [Substitute (PDF)](https://lis.blob.core.windows.net/files/1139008.PDF)
- [Substitute (HTML)](https://lis.blob.core.windows.net/files/1131565.HTML)
- [Substitute (HTML)](https://lis.blob.core.windows.net/files/1131786.HTML)
- [Substitute (PDF)](https://lis.blob.core.windows.net/files/1131564.PDF)
- [Substitute (PDF)](https://lis.blob.core.windows.net/files/1131785.PDF)
- [Introduced (HTML)](https://lis.blob.core.windows.net/files/1084770.HTML)
- [Introduced (PDF)](https://lis.blob.core.windows.net/files/1084769.PDF)

## Related
- [HB5: Employment; paid sick leave, civil penalties.](https://policyrisk.com/state-bill/VA-HB5-2026)
- [SB199: Employment; paid sick leave, civil penalties.](https://policyrisk.com/state-bill/VA-SB199-2026)
- [HB95: Va. Residential Landlord and Tenant Act; landlord remedies, noncompliance with…](https://policyrisk.com/state-bill/VA-HB95-2026)
- [HB1393: Electric utilities; pilot program for energy assistance and weatherization for…](https://policyrisk.com/state-bill/VA-HB1393-2026)
- [HB834: Virginia Residential Landlord and Tenant Act; fire or casualty damage, terminat…](https://policyrisk.com/state-bill/VA-HB834-2026)
- [HB675: Protection of employees; coercion or threat based on immigration status, civil…](https://policyrisk.com/state-bill/VA-HB675-2026)
- [Virginia bills](https://policyrisk.com/states/virginia/bills)
- [Virginia state hub](https://policyrisk.com/states/virginia)
- [All state legislation](https://policyrisk.com/state-bills)

Source: PRIA, https://policyrisk.com/state-bill/VA-HB518-2026 (as of 2026-10-12).