# Wisconsin SB166: An Act to repeal 100.80 (9) (b) 1.; to renumber and amend 100.80 (9) (b) 2.; to create 100.80 of the statutes; Relating to: consumer data protection and providing a penalty. (FE)

Wisconsin SB166, An Act to repeal 100.80 (9) (b) 1.; to renumber and amend 100.80 (9) (b) 2.; to create 100.80 of the statutes; Relating to: consumer data protection and providing a penalty. (FE), is a 2025-2026 Wisconsin Legislature (Biennial Session) Senate bill sponsored by Howard Marklein (Republican), Steve Nass (Republican), Romaine Quinn (Republican) and 1 others; status failed, last action 2026-03-23 (Failed to pass pursuant to Senate Joint Resolution 1) (as of 2026-10-17).

- Canonical: https://policyrisk.com/state-bill/WI-SB166-2025
- As of: 2026-10-17
- Plain-text twin of the page above; the HTML and this file carry the same facts.

## Facts
- Bill: Wisconsin SB166
- State: Wisconsin
- Session: 2025-2026 Wisconsin Legislature (Biennial Session)
- Title: An Act to repeal 100.80 (9) (b) 1.; to renumber and amend 100.80 (9) (b) 2.; to create 100.80 of the statutes; Relating to: consumer data protection and providing a penalty. (FE)
- Status: failed
- Chamber: Senate
- Introduced: 2025-03-27
- Last action: 2026-03-23, Failed to pass pursuant to Senate Joint Resolution 1
- Sponsors: Howard Marklein (Republican), Steve Nass (Republican), Romaine Quinn (Republican), Kelda Roys (Democratic)
- Cosponsors: 28
- Subjects: Sen Bill 166, Agriculture, Trade and Consumer Protection, Department of, Consumer protection, Data processing -- Privacy issues, Justice, Ordinance
- Touches household money: no
- Economic provisions PRIA read: 0

## Summary

No summary available.

## Bill overview

No economic impacts identified for this bill.

## Sponsors and cosponsors

- Sponsor: Howard Marklein (Republican), Senate
- Sponsor: Steve Nass (Republican), Senate
- Sponsor: Romaine Quinn (Republican), Senate
- Sponsor: Kelda Roys (Democratic), Senate
- Cosponsor: Scott Allen (Republican), House
- Cosponsor: David Armstrong (Republican), House
- Cosponsor: Elijah Behnke (Republican), House
- Cosponsor: Barbara Dittrich (Republican), House
- Cosponsor: Cindi Duchow (Republican), House
- Cosponsor: Joy Goeben (Republican), House
- Cosponsor: Nate Gustafson (Republican), House
- Cosponsor: Daniel Knodl (Republican), House
- Cosponsor: Rob Kreibich (Republican), House
- Cosponsor: Scott Krug (Republican), House
- Cosponsor: Tony Kurtz (Republican), House
- Cosponsor: Dave Maxey (Republican), House
- Cosponsor: Paul Melotik (Republican), House
- Cosponsor: Clint Moses (Republican), House
- Cosponsor: David Murphy (Republican), House
- Cosponsor: Jeffrey Mursau (Republican), House
- Cosponsor: Amanda Nedweski (Republican), House
- Cosponsor: Jerry O'Connor (Republican), House
- Cosponsor: William Penterman (Republican), House
- Cosponsor: Jim Piwowarczyk (Republican), House
- Cosponsor: Treig Pronschinske (Republican), House
- Cosponsor: Patrick Snyder (Republican), House
- Cosponsor: Shae Sortwell (Republican), House
- Cosponsor: David Steffen (Republican), House
- Cosponsor: Paul Tittl (Republican), House
- Cosponsor: Ron Tusler (Republican), House
- Cosponsor: Robert Wittke (Republican), House
- Cosponsor: Shannon Zimmerman (Republican), House

## Actions (5)

- 2026-03-23: Failed to pass pursuant to Senate Joint Resolution 1 (Senate)
- 2026-01-27: Public hearing held (Senate)
- 2025-06-24: Fiscal estimate received (Senate)
- 2025-03-27: Read first time and referred to Committee on Licensing, Regulatory Reform, State and Federal Affairs (Senate)
- 2025-03-27: Introduced by Senators Quinn, Nass, Roys and Marklein; cosponsored by Representatives Zimmerman, Sortwell, Allen, Armstrong, Behnke, Dittrich, Duchow, Goeben, Gustafson, Knodl, Kreibich, Krug, Kurtz, Maxey, Melotik, Murphy, Mursau, Nedweski, O'Connor, Penterman, Piwowarczyk, Pronschinske, Snyder, Steffen, Tittl, Tusler, Wittke and Moses (Senate)

## Bill text

- Bill Text: [HTML](https://docs.legis.wisconsin.gov/document/proposaltext/2025/REG/SB166), [PDF](https://docs.legis.wisconsin.gov/document/proposaltext/2025/REG/SB166.pdf)

## Related bills

- AB913: An Act to create 71.05 (6) (b) 57. of the statutes; Relating to: subtraction for certain income of members of the National Guard and Reserves. (FE) (signed)
- AB80: An Act to renumber 457.25 (1); to amend 46.90 (4) (ab) 4., 48.56 (2), 48.561 (2), 49.45 (30j) (a) 1., 51.03 (6) (a), 55.043 (1m) (a) 4., 146.81 (1) (hg), 146.8… (signed)
- AB1027: An Act Relating to: requiring information relating to the food stamp program to be compiled and provided to the U.S. Department of Agriculture. (FE) (vetoed)
- SB36: An Act to repeal 71.63 (6) (n) 1. and 71.63 (6) (n) 2.; to renumber and amend 71.63 (6) (n) (intro.); to amend 71.05 (6) (b) 19. cm., 71.05 (6) (b) 19. dm., 71… (vetoed)
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- SB176: An Act to create 71.05 (1) (j), 71.26 (1) (j), 71.34 (1k) (q) and 71.45 (1) (dp) of the statutes; Relating to: an income and franchise tax exemption for broadb… (vetoed)

## Sources
- [Bill Text (HTML)](https://docs.legis.wisconsin.gov/document/proposaltext/2025/REG/SB166)
- [Bill Text (PDF)](https://docs.legis.wisconsin.gov/document/proposaltext/2025/REG/SB166.pdf)

## Related
- [AB913: An Act to create 71.05 (6) (b) 57. of the statutes; Relating to: subtraction fo…](https://policyrisk.com/state-bill/WI-AB913-2025)
- [AB80: An Act to renumber 457.25 (1); to amend 46.90 (4) (ab) 4., 48.56 (2), 48.561 (2…](https://policyrisk.com/state-bill/WI-AB80-2025)
- [AB1027: An Act Relating to: requiring information relating to the food stamp program to…](https://policyrisk.com/state-bill/WI-AB1027-2025)
- [SB36: An Act to repeal 71.63 (6) (n) 1. and 71.63 (6) (n) 2.; to renumber and amend 7…](https://policyrisk.com/state-bill/WI-SB36-2025)
- [AB674: An Act to create 157.06 (15m) of the statutes; Relating to: prohibiting knowing…](https://policyrisk.com/state-bill/WI-AB674-2025)
- [SB176: An Act to create 71.05 (1) (j), 71.26 (1) (j), 71.34 (1k) (q) and 71.45 (1) (dp…](https://policyrisk.com/state-bill/WI-SB176-2025)
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Source: PRIA, https://policyrisk.com/state-bill/WI-SB166-2025 (as of 2026-10-17).