Your Beer Will Soon Have Nutrition Facts Like Cereal
Published Date: 1/17/2025
Proposed Rule
Summary
The Alcohol and Tobacco Tax and Trade Bureau wants all wine, beer, and spirits labels to show an easy-to-read 'Alcohol Facts' box with alcohol, calorie, and nutrient info per serving. This new rule affects all alcohol makers and gives them 5 years to update their labels once finalized. It helps shoppers make smarter choices and could mean some label changes and costs for producers.
Analyzed Economic Effects
5 provisions identified: 1 benefits, 3 costs, 1 mixed.
5-Year Label Update Window for Producers
If you make wine, beer, or spirits subject to TTB rules, you would have 5 years after the final rule is published to update product labels to include the required Alcohol Facts information. TTB proposed that the compliance date is 5 years from the date the final rule is published in the Federal Register.
Mandatory Alcohol Content Statements Expanded
TTB proposes mandatory alcohol content statements for certain malt beverages, beer, and wine that currently are not required to show alcohol content. This change would require some producers to add alcohol content statements where they do not now exist.
Calorie and Nutrient Tolerance Rules Continue
TTB's 2020 guidance allows calorie statements on labels to be rounded and permits a labeled calorie amount to be understated as long as actual calories are not more than 20% above the labeled amount. TTB retains 20% tolerances for certain nutrient statements and the existing regulatory tolerances for alcohol content percentages.
New 'Alcohol Facts' Box on Labels
If you buy wine, beer, or spirits regulated by TTB, labels would be required to include an easy-to-read "Alcohol Facts" box showing per-serving alcohol, calorie, and nutrient information. The proposal says the information must be shown per serving on all TTB-regulated wines, distilled spirits, and malt beverages.
Scope: TTB vs. FDA Regulated Products
The proposed Alcohol Facts rule applies to products defined as distilled spirits, wine, and malt beverages under the FAA Act and thus regulated by TTB. The NPRM says it does not apply to alcohol products subject to FDA nutrition labeling rules, but notes that proposed changes to IRC alcohol-content rules could also affect products subject to FDA labeling.
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