Impossible Foods Pushes FDA for Bloody Soy in Fake Meat Products
Published Date: 3/14/2025
Proposed Rule
Summary
Impossible Foods wants the FDA to approve a new color additive called soy leghemoglobin for use in plant-based meat, poultry, and fish products. This change would let them make their plant-based foods look and taste more like real meat. If approved, it could happen soon and might boost the plant-based food market without extra costs for consumers.
Analyzed Economic Effects
2 provisions identified: 2 benefits, 0 costs, 0 mixed.
May Boost Plant-Based Market Without Raising Consumer Prices
Impossible Foods filed a petition to expand use of soy leghemoglobin in plant-based meat, poultry, and fish analogue products (ground and whole cut). The document states that if approved it might boost the plant-based food market and could occur without extra costs for consumers.
Soy Leghemoglobin Could Make Plant-Based Meat More Meat-Like
The FDA received a petition from Impossible Foods to allow soy leghemoglobin as a color additive in plant-based meat, poultry, and fish analogue products (ground and whole cut). If the FDA approves the petition, producers could use soy leghemoglobin to make plant-based foods look and taste more like real meat, and the document says that could happen soon.
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