FTC Scrutinizes Valvoline-Greenbriar Deal for Fair Competition
Published Date: 11/21/2025
Notice
Summary
The Federal Trade Commission is reviewing a deal between Valvoline and Greenbriar to stop unfair competition practices. This agreement affects both companies and aims to keep the market fair without costing consumers extra money. People have until December 22, 2025, to share their thoughts before the deal is finalized.
Analyzed Economic Effects
4 provisions identified: 4 benefits, 0 costs, 0 mixed.
Divest 45 Quick-Lube Outlets
The FTC's proposed order requires Valvoline to divest 45 quick lube oil change outlets in California, Idaho, Illinois, Indiana, Kentucky, Michigan, Washington, and Wisconsin to Main Street Auto, LLC. The divestiture must be completed no later than ten days after Valvoline and Greenbriar close the acquisition.
Ban on Re-Acquiring Divested Outlets
The proposed Order bars Valvoline from re-acquiring any of the divested quick lube outlets that it must sell. This prohibition is part of the FTC's terms to prevent the same anticompetitive combination from recurring after the divestitures.
30-Day Notice for Nearby Acquisitions
Valvoline must notify the FTC in writing at least 30 days before acquiring an interest in any facility within a three-mile radius of a divested outlet that operated as a quick lube within six months of Valvoline's proposed acquisition. The prior-notice rule aims to catch acquisitions that could raise the same competitive concerns.
Keep Outlets Viable Until Sale
The Order requires Valvoline to maintain the economic viability, marketability, and competitiveness of each divestiture outlet until the sale to Main Street is finished. The Agreement also allows the FTC to appoint a monitor to oversee compliance with these requirements.
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