Childhood Diabetes Reduction Act of 2025
Sponsored By: Representative Rep. Beyer, Donald S. [D-VA-8]
Introduced
Summary
This bill would require front-of-package health warnings and limit child-directed junk-food advertising to reduce childhood diabetes risk. It would also fund research, public education, and expand agency rulemaking and enforcement powers.
Show full summary
- Families and children: Products including sugar-sweetened beverages, foods with non-sugar sweeteners, ultra-processed foods, and items "High in [nutrient]" would need prominent front labels. Labels must use bold type, a rectangular border and an exclamation-point triangle icon and cover at least 5% of the front, with rules for online sales and multi-packs.
- Food makers and advertisers: Child-directed marketing of foods that must carry these warnings would be banned. The Federal Trade Commission would get restored rulemaking authority, expanded enforcement powers including over common carriers, and the ad ban takes effect one year after enactment.
- Researchers and agencies: The National Academies would define "ultra-processed food" and report within one year. The bill creates NIH nutrition research and education efforts and authorizes $5 million per year for FY2026–FY2030 to write and enforce the labeling and ad rules.
*This bill would increase federal spending by at least $25 million through FY2030.*
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Bill Overview
Analyzed Economic Effects
3 provisions identified: 2 benefits, 0 costs, 1 mixed.
New food warnings and kid-marketing limits
If enacted, many foods and drinks would need front warning labels that cover at least 5% of the package front. Drinks with added sugar of 25+ calories per 12 oz, foods with non‑sugar sweeteners, ultra‑processed foods, or items high in certain nutrients would get clear warnings. The same warnings would need to appear online, on multipacks, and on some vending machines. FDA could act against marketing that looks aimed at kids for products that must carry these warnings. HHS would get $5 million each year for 2026–2030 to write and enforce these rules.
FTC limits junk-food ads to kids
The bill would make it illegal to market junk food to children using child‑directed ads. Ads would also need to include the same health or nutrient warnings as the product labels. A child would mean under age 13, and ads count as kid‑directed if themes or media appeal to kids, or if at least 30% of the audience is children. The FTC could write and enforce rules using its normal powers, and a prior limit on its rulemaking would be repealed. These ad limits would start one year after enactment.
More nutrition research and education
If passed, NIH would expand research on ultra‑processed foods, sweeteners, additives, and ingredients labeled as GRAS. NIH would hold a public meeting within one year and every five years, with a majority of participants having no ties to ultra‑processed food makers. HHS would hire the National Academies to define “ultra‑processed food” and deliver a report within one year. CDC would run a national campaign to teach how to read the new labels and build healthier habits. Congress would authorize $60 million a year for NIH and $10 million a year for CDC for 2026–2030.
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Sponsors & CoSponsors
Sponsor
Rep. Beyer, Donald S. [D-VA-8]
VA • D
Cosponsors
Peters
CA • D
Sponsored 11/25/2025
Rep. Lawler, Michael [R-NY-17]
NY • R
Sponsored 11/25/2025
Roll Call Votes
No roll call votes available for this bill.
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