Dairy Nutrition Incentive Program Act of 2025

• Families and SNAP households: Households using SNAP would be offered incentives at checkout to increase the purchase and consumption of fluid milk, yogurt, and cheese made from cow's milk.
• State and local governments and nonprofits: Eligible entities could compete for grants or cooperative agreements to design and run projects, with priority for proposals that put most funds into direct incentives and restrict earned incentives to dairy purchases.
• Retailers and tech providers: Projects are expected to use point-of-sale electronic systems that can issue incentives, and entities may request funds to offset initial electronic benefit transfer technology costs.
• USDA and program learning: USDA must fund independent, rigorous evaluations of each project, make results public, and transition existing Healthy Fluid Milk Incentives projects into the new program, repealing the old program after the transition is certified.

*The bill would provide $10.0 million in mandatory funding each year and authorize an additional $10.0 million annually, increasing federal outlays.*