Responsible Firearms Marketing Act
Sponsored By: Senator Richard Blumenthal
Introduced
Summary
Restricting unfair or deceptive firearms marketing. This bill would direct the Federal Trade Commission to study how firearms are advertised and then create rules banning ads that appeal to people under 18, imply or encourage illegal use, or promote semiautomatic assault weapons.
Show full summary
- Manufacturers, dealers, and importers would face new national prohibitions on unfair or deceptive firearm advertising and marketing. Violations would be enforced under the Federal Trade Commission Act and carry the Act's penalties.
- Young people and families would be a named focus. The FTC must consider materials designed to appeal to under-18s and could bar ads that target or glamorize youth.
- The FTC would study advertising and report to Congress within 2 years and then issue regulations within 18 months after that report using its existing enforcement powers.
Your PRIA Score
Personalized for You
How does this bill affect your finances?
Sign up for a PRIA Policy Scan to see your personalized alignment score for this bill and every other piece of legislation we track. We analyze your financial profile against policy provisions to show you exactly what matters to your wallet.
Bill Overview
Analyzed Economic Effects
1 provisions identified: 1 benefits, 0 costs, 0 mixed.
Limits on deceptive gun advertising
This bill would make the Federal Trade Commission study and then ban unfair or deceptive firearms ads. The FTC would study firearm advertising and report to Congress within 2 years. The FTC would then write rules, within 18 months after that report, banning deceptive or unfair marketing by firearm makers, dealers, and importers. The rules would specifically cover ads aimed at people under 18, ads that imply illegal use, and advertising for semiautomatic assault weapons. The study could collect information without following the Paperwork Reduction Act. Breaking the new rules would be treated as an unfair or deceptive act under the FTC Act, and the FTC would use its usual enforcement powers and penalties.
Free Policy Watch
You just read the policy. Now see what it costs you.
Pick a topic. PRIA runs your household against live legislation and sends you a free personalized readout.
Pick a topic to get started
Sponsors & CoSponsors
Sponsor
Richard Blumenthal
CT • D
Cosponsors
Sen. Alsobrooks, Angela D. [D-MD]
MD • D
Sponsored 2/12/2026
Sen. Padilla, Alex [D-CA]
CA • D
Sponsored 2/12/2026
Sen. Murphy, Christopher [D-CT]
CT • D
Sponsored 2/12/2026
Sen. Warren, Elizabeth [D-MA]
MA • D
Sponsored 2/12/2026
Sen. Durbin, Richard J. [D-IL]
IL • D
Sponsored 2/12/2026
Sen. Hirono, Mazie K. [D-HI]
HI • D
Sponsored 2/12/2026
Sen. Sanders, Bernard [I-VT]
VT • I
Sponsored 2/12/2026
Sen. Reed, Jack [D-RI]
RI • D
Sponsored 2/12/2026
Sen. Markey, Edward J. [D-MA]
MA • D
Sponsored 2/12/2026
Sen. Booker, Cory A. [D-NJ]
NJ • D
Sponsored 2/12/2026
Sen. Schiff, Adam B. [D-CA]
CA • D
Sponsored 3/3/2026
Peter Welch
VT • D
Sponsored 3/3/2026
Roll Call Votes
No roll call votes available for this bill.
View on Congress.govTake It Personal
Get Your Personalized Policy View
Take the PRIA Score to see how policy affects your household, then upgrade to PRIA Full Coverage for year-round monitoring.
Already have an account? Sign in