ADS for Mental Health Services Act
Sponsored By: Senator Dan Sullivan
Passed Senate
Summary
Requires large digital platforms to report annually on mental-health public service ads. It would apply to ad-funded, user-content platforms with more than 100 million monthly users and require yearly reports on PSA counts, estimated dollar value, local or free-resource focus, and how each ad meets the bill's PSA definition, with a five-year sunset.
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- Platforms: Ad-funded social platforms meeting the threshold must submit annual data to the Federal Trade Commission on the number and share of PSAs, estimated dollar value, how many target local or regional resources, how many promote free resources, and a description of how each fits the PSA criteria.
- Regulators and Congress: The Federal Trade Commission must compile those filings into a public summary and send an annual report to the Senate Commerce Committee and the House Energy and Commerce Committee.
- Mental health organizations and the public: The reporting aims to increase visibility and demographic targeting of mental-health PSAs and to track promotion of SAMHSA-approved resources and resources addressing social isolation.
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Bill Overview
Analyzed Economic Effects
1 provisions identified: 1 benefits, 0 costs, 0 mixed.
Big platforms would report mental-health PSAs
This bill would make very large social platforms file yearly reports on mental-health public service ads. It would apply to ad-funded, user-content forums with over 100,000,000 unique monthly users or visitors. First reports would be due within 1 year, then yearly, with the number, share, and estimated dollar value of PSAs. Reports would also count ads for local or regional resources and free resources, and explain how ads qualify. PSAs would mean free ads the platform shows that promote SAMHSA-approved or social isolation resources and are relevant to the audience. The FTC would publish a public summary within 180 days, and the bill would sunset after five years without overriding privacy or data-security laws.
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Sponsors & CoSponsors
Sponsor
Dan Sullivan
AK • R
Cosponsors
Gary Peters
MI • D
Sponsored 2/5/2025
Roll Call Votes
No roll call votes available for this bill.
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