MarylandHB 09752026 Regular SessionHouseWALLET

Health Occupations - Massage Therapy - Advertising

Your PRIA Score

Score Hidden

Personalized for You

How does this bill affect your finances?

Sign up for a PRIA Policy Scan to see your personalized alignment score for this bill and every other piece of legislation we track. We analyze your financial profile against policy provisions to show you exactly what matters to your wallet.

Free to start

Bill Overview

Analyzed Economic Effects

3 provisions identified: 0 benefits, 1 costs, 2 mixed.

Stronger ad rules and discipline for therapists

Beginning October 1, 2026, the Board sets standards for massage advertising and solicitation and defines banned content. The Board also sets ways to report problem ads. The Board may deny, reprimand, place on probation, suspend, or revoke a license or registration for violations, with a hearing. Mailing notices to patients about times for periodic appointments is not advertising.

Ban sexual content in massage ads

Beginning October 1, 2026, ads may not state or imply prostitution, escort, or sexual services, or run on sites known for those services. For online ads that break this rule, each day the ad is visible counts as a separate violation. Any violating physical sign or billboard that was still visible on October 1, 2026 must be removed by May 1, 2027. These rules apply to licensed therapists, registered practitioners, and third-party advertisers.

Show your name and license in ads

Beginning October 1, 2026, all massage ads must show the practitioner’s full licensed name and license or registration number. A business with many practitioners does not have to list every person, but any listed name must match the Board-issued license. You may use a trade name only if it is not misleading, and the ad also shows the practitioner or business name. The practitioner’s name must appear on bills, stationery, and receipts. Treatment records must clearly name who performed the service.

Free Policy Watch

You just read the policy. Now see what it costs you.

Pick a topic. PRIA runs your household against live legislation and sends you a free personalized readout.

Pick a topic to get started

My Taxes My Health My Budget My Money My Freedom

Or tell us something more specific

Sponsors & Cosponsors

Sponsor

Guy Guzzone
Democratic • Senate

Cosponsors

Tiffany T. Alston
Democratic • House
Heather Bagnall
Democratic • House
Bonnie Cullison
Democratic • House
Terri L. Hill
Democratic • House
Aaron M. Kaufman
Democratic • House
Lesley J. Lopez
Democratic • House
Ashanti Martinez
House
Samuel I. Rosenberg
Democratic • House
Kim Ross
Democratic • House
Steve Johnson
Democratic • House
Deni Taveras
Democratic • House
Jennifer White Holland
Democratic • House
Teresa Woorman
Democratic • House

Roll Call Votes

All Roll Calls

Yes: 178 • No: 0

Senate vote • 4/6/2026

Third Reading Passed

Yes: 46 • No: 0 • Other: 1

House vote • 3/18/2026

Third Reading Passed

Yes: 132 • No: 0 • Other: 6

Actions Timeline

Approved by the Governor - Chapter 23
4/14/2026
Returned Passed
4/7/2026House
Third Reading Passed (46-0)
4/6/2026Senate
Favorable Adopted Second Reading Passed
3/31/2026Senate
Favorable Report by Finance
3/30/2026Senate
Referred Finance
3/19/2026Senate
Third Reading Passed (132-0)
3/18/2026House
Second Reading Passed with Amendments
3/13/2026House
Favorable with Amendments {703121/1 Adopted
3/13/2026House
Favorable with Amendments Report by Health
3/13/2026House
Hearing 2/25 at 1:00 p.m.
2/9/2026House
First Reading Health
2/6/2026House

Bill Text

Enacted
4/14/2026
PDF
Third Reading
3/13/2026
PDF
First Reading
2/6/2026
PDF

Related Bills

Back to State Legislation

Take It Personal

Get Your Personalized Policy View

Take the PRIA Score to see how policy affects your household, then upgrade to PRIA Full Coverage for year-round monitoring.

Already have an account? Sign in