MarylandSB 04922026 Regular SessionSenateWALLET

Health Occupations - Massage Therapy - Advertising

Sponsored By: Pamela Beidle (Democratic)

Signed by Governor

Health OccupationsAdvertisingComplaintsHealth Occupations -see also- (specific health occupations)Internet -see also- Internet AccessLicenses -see also- AB Lic; Certifications; DrLic; PermitsMassageNamesRules and RegulationsSigns and BillboardsTime

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Bill Overview

Analyzed Economic Effects

2 provisions identified: 0 benefits, 1 costs, 1 mixed.

Stricter massage advertising and enforcement rules

Beginning October 1, 2026, the Board sets ad rules for massage therapists, practitioners, and anyone who advertises for them. Ads must show the provider’s full licensed name and license or registration number; multi‑provider businesses do not need to list everyone, but any listed name must match the Board record. You may use a trade name only if it is not misleading and the licensed provider’s name is shown in ads, on invoices, stationery, and receipts, and treatment records show who gave the service. Ads cannot say or suggest prostitution, escort, or sexual services or appear on sites known for those services; each day an illegal online ad stays up is a separate violation. The Board may deny, reprimand, put you on probation, suspend, or revoke a license after required hearings for violations of Health Occupations rules, including these ad standards. Mailing appointment reminders is not treated as advertising, and the Board provides ways for the public to report violations.

Remove banned signs by May 1, 2027

Starting October 1, 2026, any physical sign or billboard that violates the sexual‑services ad ban must come down. If such a sign is visible on that date, the person who placed or caused it to be placed must remove it by May 1, 2027. Not removing it counts as a violation.

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Sponsors & Cosponsors

Sponsor

Pamela Beidle
Democratic • Senate

Cosponsors

There are no cosponsors for this bill.

Roll Call Votes

All Roll Calls

Yes: 178 • No: 0

House vote • 4/2/2026

Third Reading Passed

Yes: 133 • No: 0 • Other: 7

Senate vote • 3/12/2026

Third Reading Passed

Yes: 45 • No: 0 • Other: 2

Actions Timeline

Approved by the Governor - Chapter 22
4/14/2026
Returned Passed
4/3/2026Senate
Third Reading Passed (133-0)
4/2/2026House
Favorable Adopted Second Reading Passed
4/1/2026House
Favorable Report by Health
4/1/2026House
Hearing 3/25 at 1:00 p.m.
3/17/2026House
Referred Health
3/13/2026House
Third Reading Passed (45-0)
3/12/2026Senate
Second Reading Passed with Amendments
3/10/2026Senate
Favorable with Amendments {563429/1 Adopted
3/10/2026Senate
Favorable with Amendments Report by Finance
3/9/2026Senate
Hearing 2/24 at 1:00 p.m.
2/9/2026Senate
Hearing canceled
2/9/2026Senate
Hearing 2/17 at 1:00 p.m.
2/3/2026Senate
First Reading Finance
2/2/2026Senate

Bill Text

Enacted
4/14/2026
PDF
Third Reading
3/10/2026
PDF
First Reading
2/2/2026
PDF

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