§1667c Consumer lease advertising; liability of advertising media

Summary

Ads that show a payment amount or say whether an initial payment is needed must clearly and prominently say that the offer is a lease; give the total of any upfront payments due on or before signing the lease or getting the item (whichever happens later); say if a security deposit is required; list how many payments, how much each is, and when they are due; and warn that some leases may charge an extra fee at the end if the consumer’s obligation depends on the item’s expected resale value. Owners or employees of the newspaper, radio station, or other place running the ad are not responsible for these disclosures. A radio ad can follow special rules if it says the lease and upfront total, lists payment schedule and total payments, and either gives a toll‑free number consumers can call or points to a written ad in a local publication that runs from 3 days before to 10 days after the radio broadcast (naming the publication and dates). If a toll‑free number is used, the lessor must set it up by the broadcast date, keep it at least 10 days from that date, and give the required information by phone or in writing if the caller asks. These radio rules do not replace other federal ad rules.