FTC Extends Car Dealer Privacy Rule Paperwork for Three Years
Published Date: 12/23/2025
Notice
Summary
The Federal Trade Commission wants to keep collecting info from certain car dealers and other businesses for three more years under its Affiliate Marketing Rule. They’re asking the public to share thoughts by February 23, 2026. This extension keeps things running smoothly without adding big costs, with about $430,000 in yearly labor expenses expected.
Analyzed Economic Effects
3 provisions identified: 1 benefits, 2 costs, 0 mixed.
Three‑Year Extension of Collection
The FTC is asking OMB to extend its clearance for the Affiliate Marketing Rule's information collection for an additional three years. The current clearance expires on April 30, 2026, so covered motor vehicle dealers and other affected businesses must continue complying with the Rule during the extended period.
Estimated Annual Hours and Labor Cost
FTC staff estimates about 1,576 covered motor vehicle business families will spend about 5 hours per year each to comply, for a total annual burden of 7,880 hours. The FTC estimates annual labor costs of $429,838 in total (about $272.74 per respondent using the stated wage rates and time allocations).
Model Notices and GLBA Inclusion Reduce Costs
The Rule provides model disclosures and allows covered entities to add the affiliate‑marketing opt-out to existing GLBA privacy notices or to send a joint disclosure with affiliates. Because many covered entities already send GLBA privacy notices, the FTC estimates capital and non‑labor costs are de minimis.
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Key Dates
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