Lone Petitioner Urges FTC to Expose AI's Sneaky Customer Profiling and Price Hikes
Published Date: 1/23/2026
Proposed Rule
Summary
Andrew Gonzalez wants the Federal Trade Commission to create new rules that require companies to be clear when they use AI to profile customers or change prices. This affects businesses using AI and shoppers who want to know when AI is at work. People have until February 23, 2026, to share their thoughts, and any new rules could change how companies handle AI, possibly impacting prices and transparency.
Analyzed Economic Effects
1 provisions identified: 1 benefits, 0 costs, 0 mixed.
Petition To Require AI Disclosure
A petition asks the Federal Trade Commission to adopt a trade regulation rule requiring companies to disclose when they use artificial intelligence systems for commercial profiling and price manipulation. The Commission published the petition (docket FTC-2026-0034) and is accepting public comments through February 23, 2026; it will decide whether to grant or deny the petition after the comment period.
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Key Dates
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