CFPB Renews Mortgage Ad Watch: Comments Welcome, Zzz
Published Date: 3/20/2026
Notice
Summary
The Consumer Financial Protection Bureau wants to keep collecting info about mortgage ads to stop misleading claims. This affects businesses that advertise mortgages, asking them to keep records for two years. You’ve got until April 20, 2026, to share your thoughts—no cost changes, just keeping the rules rolling smoothly!
Analyzed Economic Effects
1 provisions identified: 0 benefits, 1 costs, 0 mixed.
Mortgage Advertisers: 24‑Month Recordkeeping
If your business advertises mortgage products, Regulation N requires you to keep certain advertising records for twenty-four (24) months from last dissemination. The CFPB estimates 483 respondents and a total annual burden of 242 hours for this information collection (OMB Control Number 3170-0009). The Bureau is requesting OMB reinstatement of this collection and is accepting comments by April 20, 2026.
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