2026-16671Proposed RuleWallet

Feds draw map for fancy new Rancho Santa Fe wine country

Published Date: 8/14/2026

Proposed Rule

Summary

The Alcohol and Tobacco Tax and Trade Bureau (TTB) proposes to establish the 15,827-acre "Rancho Santa Fe" American viticultural area (AVA) in San Diego County, California. The proposed AVA is located entirely within the existing South Coast AVA. TTB designates viticultural areas to allow vintners to better describe the origin of their wines and to allow consumers to better identify wines they may purchase. TTB invites comments on these proposals.

Analyzed Economic Effects

3 provisions identified: 2 benefits, 1 costs, 0 mixed.

Labeling Eligibility and 85% Rule

If the AVA is approved, the name "Rancho Santa Fe" becomes an appellation of origin; to label a wine with an AVA name at least 85 percent of the wine must be derived from grapes grown within that area. Bottlers using "Rancho Santa Fe" in a brand name or as an origin reference must ensure eligibility or change the brand name and obtain approval of a new label.

New Rancho Santa Fe AVA Proposed

TTB proposes a new 15,827-acre "Rancho Santa Fe" American Viticultural Area (AVA) in San Diego County, California (entirely within the South Coast AVA). The designation is intended to let vintners better describe the origin of their wines and help consumers identify wines; the petition notes about 30 commercial vineyards inside the proposed AVA.

No New Reporting or Recordkeeping

TTB certifies that, if adopted, this proposed regulation would not have a significant economic impact on a substantial number of small entities and imposes no new reporting, recordkeeping, or other administrative requirements.

Personalized for You

How does this regulation affect your finances?

Personalize government policy and PRIA will tell you what this federal register document means for your household, plus every other regulation we track. PRIA reads each provision against your financial profile to show you exactly what matters to your wallet.

Key Dates

Published Date
Comments Due
8/14/2026
10/13/2026

Department and Agencies

Department
Independent Agency
Agency
Treasury Department
Alcohol and Tobacco Tax and Trade Bureau
Source: View HTML

Related Federal Register Documents

Previous / Next Documents

Back to Federal Register