2026-20971NoticeWallet

FTC Keeps Tabs on 'Sign-Up Unless You Say No' Subscription Scams

Published Date: 10/14/2026

Notice

Summary

The Federal Trade Commission wants to keep collecting info about how companies use 'negative option' plans—where you’re signed up unless you say no—for three more years. They’re asking the public to share thoughts by December 14, 2026. This affects businesses using these plans and helps protect consumers without adding new costs.

Analyzed Economic Effects

2 provisions identified: 1 benefits, 1 costs, 0 mixed.

Three‑Year Extension Raises Business Compliance Costs

If you run a business that uses prenotification subscription (negative option) plans, the FTC proposes to reinstate and extend the Rule’s information collection for three more years. The agency estimates about 25 sellers will spend 100 hours each per year (2,500 hours total) to comply and that annual labor costs across those sellers will be about $160,755; estimated non‑labor costs are $0 or de minimis.

Rule Requires Clear Member Disclosures

If you buy from a prenotification subscription (negative option) plan, the restored Rule requires sellers to clearly and conspicuously disclose membership terms and to follow specified procedures before automatically shipping and billing you. The Rule covers plans where a seller will ship merchandise and bill you unless you expressly reject the shipment within a prescribed time.

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Key Dates

Published Date
Comments Due
10/14/2026
12/14/2026

Department and Agencies

Department
Independent Agency
Agency
Federal Trade Commission
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