2026-21393NoticeWallet

FINRA Lets Brokers Tout Target Returns Under New Guardrails

Published Date: 10/20/2026

Notice

Summary

FINRA is updating its rules to let broker-dealers share performance projections or targeted returns in their public communications, as long as they follow clear guidelines. This change affects anyone involved in securities and investment strategies, aiming to make investment info more transparent and realistic. The new rule kicks in soon, helping investors get clearer, more honest info without extra costs.

Analyzed Economic Effects

4 provisions identified: 2 benefits, 1 costs, 1 mixed.

Broker‑dealers may now share performance projections

FINRA Rule 2210 was amended to create a new exception allowing member broker‑dealers to communicate projected performance or targeted returns for a security, a securities portfolio, or an asset allocation or other investment strategy, provided specified conditions are met. The Commission approved this proposed rule change in October 2026.

Projections limited to sophisticated/intended audiences

Members may only distribute communications with projected performance or targeted returns where their written policies reasonably ensure the communication is relevant to the likely financial situation and investment objectives of the intended audience—generally investors who have the resources and financial expertise. The proposed rule change generally would not permit inclusion of projections in mass‑audience or general retail communications.

New disclosure rules for projections (with carve‑outs)

When members communicate projected performance or targeted returns, they must provide sufficient information to enable the intended audience to understand the criteria and assumptions used and the risks and limitations of using the projection in making investment decisions. FINRA amended the proposal to remove a prior requirement to disclose whether a projection was net of anticipated fees and to remove a prior requirement to explain why projections might differ from actual performance.

Reduces cross‑channel information gaps and distribution incentives

FINRA stated the rule change should reduce investor confusion from receiving different types of performance information from broker‑dealers versus other market participants, and remove an incentive for issuers to avoid distributing securities through broker‑dealers. FINRA also noted the change promotes closer alignment with the Investment Adviser Marketing Rule for certain hypothetical performance treatments.

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Key Dates

Published Date
10/20/2026

Department and Agencies

Department
Independent Agency
Agency
Securities and Exchange Commission
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