FTC Asked to Police Penny Auctions’ Tricky Pay-Per-Bid Pricing
Published Date: 10/21/2026
Proposed Rule
Summary
Jason Plotzker asked the Federal Trade Commission to create rules that stop penny auction and pay-per-bid auction companies from using tricky or misleading price ads. This affects anyone who shops or sells through these auctions, aiming to make pricing clearer and fairer. People have until November 20, 2026, to share their thoughts, and no money changes hands yet—this is just the start of the conversation.
Analyzed Economic Effects
1 provisions identified: 1 benefits, 0 costs, 0 mixed.
Ban misleading price ads in penny auctions
You can respond to a petition asking the FTC to issue rules against deceptive or materially misleading price advertising by penny auction and pay-per-bid auction operators. Comments on the petition must be filed by November 20, 2026, and the Commission will consider the petition only after the comment period closes and may grant or deny it.
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Key Dates
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