2026-22845NoticeWallet

IEX Tweaks Gift Rules to Match FINRA's Fine Print

Published Date: 11/10/2026

Notice

Summary

Investors Exchange LLC (IEX) is updating its rule about giving gifts or rewards to employees of other companies to match the Financial Industry Regulatory Authority’s (FINRA) rules. This change helps IEX and FINRA work together smoothly under a special agreement. The new rule is effective immediately and doesn’t affect any fees or costs for anyone involved.

Analyzed Economic Effects

4 provisions identified: 3 benefits, 0 costs, 1 mixed.

Gift Limit Raised to $300

IEX increases the annual gift limit you can give to any single outside employee from $100 to $300 per individual per year. The change matches FINRA's amended Rule 3220 and is intended to reflect inflation since 1992.

New Exceptions and Valuation Rules

IEX adopts new Supplementary Material mirroring FINRA that: excludes customary personal gifts for infrequent life events and bereavement gifts from the $300 limit; excludes de minimis/promotional items (e.g., pens, notepads, umbrellas) substantially below $300; excludes donations to individuals for federally declared major disasters; and clarifies valuation (value gifts at cost; event tickets at the higher of cost or face value) and aggregation rules (aggregate gifts from a Member and its associated persons to a recipient and state whether aggregation is calendar year, fiscal year, or rolling).

FINRA Can Grant Rule Exemptions

IEX adds a provision allowing FINRA, acting on IEX's behalf under Rule Series 9.600, to grant conditional or unconditional exemptions from any part of IEX Rule 3.291 for good cause, consistent with investor protection and the public interest.

Harmonized Rule to Reduce Duplicate Oversight

IEX is conforming Rule 3.291 to FINRA Rule 3220 so the rule can be incorporated into the IEX–FINRA Rule 17d-2 allocation agreement, which aims to reduce duplicative regulation for firms that are members of both organizations.

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Key Dates

Effective Date
Published Date
10/29/2026
11/10/2026

Department and Agencies

Department
Independent Agency
Agency
Securities and Exchange Commission
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