Plain Prescription Prices Act
Sponsored By: Representative Williams, Nikema [D-GA-5]
Introduced
Summary
Require TV drug ads to show a truthful list price. This bill would require direct-to-consumer television advertisements for prescription drugs and biological products that Medicare or Medicaid can pay for to include a truthful textual statement of the list price for a typical 30-day regimen or a typical course of treatment as of the first day of the quarter when the ad airs.
Show full summary
- Patients and families would see an explicit list price in TV drug ads, making out-of-pocket cost comparisons easier at a glance.
- Medicare and Medicaid beneficiaries, including many seniors and low-income people, would see price information specifically for drugs covered under Title XVIII (Medicare) or Title XIX (Medicaid).
- Drug manufacturers and advertisers would need to add the required textual price statement to TV ads and follow format and enforcement rules that the Centers for Medicare & Medicaid Services would write, including whether to extend the rule to other ad types and what additional price details to include.
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Bill Overview
Analyzed Economic Effects
1 provisions identified: 1 benefits, 0 costs, 0 mixed.
TV drug ads would show prices
The bill would require HHS to write rules within one year. If enacted, direct-to-consumer TV ads for prescription drugs covered by Medicare or Medicaid would have to show a truthful, not misleading list price. The price would be the amount on the first day of the quarter when the ad runs. It would show the cost for a typical 30‑day supply or a usual course of treatment. HHS would set the format, enforcement, whether to add more price details, and whether to extend the rule to other types of ads.
Sponsors & CoSponsors
Sponsor
Williams, Nikema [D-GA-5]
GA • D
Cosponsors
Rep. Bacon, Don [R-NE-2]
NE • R
Sponsored 7/22/2025
Craig
MN • D
Sponsored 7/22/2025
Rep. Steil, Bryan [R-WI-1]
WI • R
Sponsored 7/22/2025
Rep. Barrett, Tom [R-MI-7]
MI • R
Sponsored 11/20/2025
Roll Call Votes
No roll call votes available for this bill.
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