SLASH Prices Act
Sponsored By: Representative Subramanyam, Suhas [D-VA-10]
Introduced
Summary
This bill would create nationwide rules requiring clear disclosure and an opt-out for personalized algorithmic pricing, forcing companies to tell shoppers when an algorithm used their data to set a price. It also builds in FTC enforcement and a one-year compliance runway.
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- Consumers and households would get a written notice that a price was set using their personal data and an authenticated way to opt out that shows the price they would pay after opting out. Consumers who opt out could not be denied service, charged higher rates, or given lower quality.
- Covered businesses would have to display the disclosure prominently next to each offered price, provide immediate compliance with opt-out requests, and notify the Federal Trade Commission when they begin or stop using personalized algorithmic pricing. There is a one-year delay before the rules take effect.
- Enforcement and remedies would come through the FTC using its existing authorities and through state attorneys general who may sue on behalf of residents, with procedures for notice and FTC intervention.
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Bill Overview
Analyzed Economic Effects
4 provisions identified: 2 benefits, 0 costs, 2 mixed.
FTC and state enforcement tools
If enacted, violations of the pricing rules would be treated as unfair or deceptive acts under the FTC Act and enforced by the FTC with its usual powers and remedies. The FTC would have to provide a method for people to report violations within one year, possibly using its Consumer Sentinel Network. States could sue on behalf of residents, but they must notify the FTC and generally cannot bring the same case while a federal action is pending. The FTC could intervene in state suits and seek appeals.
Clear notice and opt-out rights
If enacted, covered sellers using personalized algorithmic pricing would have to show this written notice next to each price: "This price was set by an algorithm using your personal data." They would have to offer an authenticated opt-out that is honored immediately. After you opt out, sellers would have to tell you the price you will be offered. Sellers could not punish or charge you more for opting out, and they would have to tell the FTC when they start or stop using personalized pricing.
Listed exemptions to the rules
If enacted, some products and prices would not need the disclosure or opt-out rules. Exemptions would include insurance and credit products; dynamic pricing that does not use personal data; broad-group discounts like for teachers, service members, seniors, students, and veterans; ride-share fares based on location; prices that change only by delivery distance or time; and credits or rebates given after a service issue.
Definitions and one-year start delay
If enacted, the bill would define key terms like "algorithm," "personal data," and "personalized algorithmic pricing." These definitions would decide who the rules cover. The bill would also take effect one year after enactment, giving businesses time to comply but delaying consumer protections for a year.
Sponsors & CoSponsors
Sponsor
Subramanyam, Suhas [D-VA-10]
VA • D
Cosponsors
Rep. Goodlander, Maggie [D-NH-2]
NH • D
Sponsored 6/18/2026
Rep. Moulton, Seth [D-MA-6]
MA • D
Sponsored 6/30/2026
Rep. Frost, Maxwell [D-FL-10]
FL • D
Sponsored 7/9/2026
Roll Call Votes
No roll call votes available for this bill.
View on Congress.gov