Voluntary Consumer AI Disclosure Pilot Act
Sponsored By: Representative Lofgren, Zoe [D-CA-18]
Introduced
Summary
Voluntary consumer AI disclosure pilot would create a NIST-run program to test ways companies can label and trace content produced or altered by AI and to flag when users are directly interacting with an AI system. The pilot would inform voluntary guidelines, best practices, and standards for content provenance and disclosure.
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- Consumers: Would see clearer signals about whether online content was generated or manipulated by AI or if they are talking to an AI, helping people judge trust and origin of digital material.
- Private-sector developers and platforms: Would be invited to try voluntary disclosure approaches and supply real-world feedback to shape flexible, industry-ready labeling and provenance methods.
- Federal research and standards community: The NIST Director would start the pilot within 1 year, use existing consumer labeling programs for guidance, and submit a report to Congress within 180 days after the pilot ends with findings and recommendations.
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Bill Overview
Analyzed Economic Effects
1 provisions identified: 1 benefits, 0 costs, 0 mixed.
Pilot to Label AI-Generated Content
If enacted, the bill would direct the NIST Director to start a pilot within one year to test voluntary ways to disclose content produced or changed by artificial intelligence. The pilot would test how private companies could tell users when content is AI-generated and when a user is interacting in real time with an AI system. NIST would consult federal agencies, companies of different sizes, civil society, and academia, and would be informed by existing consumer product labeling programs. Within 180 days after the pilot ends, NIST would report to specified House and Senate committees and support development of voluntary guidelines, best practices, and standards. The bill would also define key terms for the pilot, including "artificial intelligence," "artificial intelligence system," and "content provenance."
Sponsors & CoSponsors
Sponsor
Lofgren, Zoe [D-CA-18]
CA • D
Cosponsors
There are no cosponsors for this bill.
Roll Call Votes
No roll call votes available for this bill.
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