Promoting Authenticity with Influencer Disclaimers Act

New rules for paid political posts

This bill would require paid online political posts to say "has been paid for by such political committee" when a political committee pays someone to post on an internet website, web application, or digital application. The label must be clear and conspicuous: for video, text, and images it must be readily legible to an average viewer, and for audio it must be spoken in a clearly audible, intelligible way. The committee that pays must notify the person it pays about the label rule when it makes the payment. Posts on a committee's own website would be excluded. Posts by a paid employee on their own social media would be excluded only if the only cost is staff time, and that exclusion would not apply if the employee's principal duties are to post on their own social media. The rule would apply to communications made on or after January 1, 2027, whether or not the Federal Election Commission has issued implementing rules, and the Commission would be required to adopt regulations by January 1, 2027.