Misleading advertising

Colo. Rev. Stat. § 10-2-605, under Insurance.

Colo. Rev. Stat. § 10-2-605

(1) No financial institution, or any subsidiary, affiliate, or employee of a financial institution, may issue advertising that would lead a reasonable person to believe that the state of Colorado or the federal government:

(a) Is responsible for insurance sales activities of the financial institution or any subsidiary, affiliate, or employee thereof;

(b) Guarantees any return on insurance products or is a source of payment of any insurance obligations sold by the financial institution or any subsidiary, affiliate, or employee thereof.

Source: L. 97: Entire section added, p. 430, � 4, effective April 24.