(1) (a) As used in this section, unless the context otherwise requires, "marketing affiliate" means a person that promotes a sports betting operation in exchange for a commission or fee.
(b) "Marketing affiliate" does not include a broadcaster.
(2) A sports betting operation or the sports betting operation's marketing affiliates shall not target persons under twenty-one years old or create advertising content that is clearly meant, because of the content's message or graphics, for an audience under twenty-one years old.
(3) A sports betting operation or the sports betting operation's marketing affiliates shall not advertise on media, including broadcast, cable, radio, print, and digital communications, for which the majority of the demographic audience is reasonably expected by the sports betting operation or sports betting operation's marketing affiliate to be under twenty-one years old. This subsection (3) does not apply to public venues where the demographics of attendees cannot be determined.
Source: L. 2026: Entire section added, (SB 26-131), ch. 262, p. 1452, § 3, effective August 12.