Prohibited names

The Mayor may refuse to issue, renew, or transfer a license in a name that: (1) Is misleading or would constitute false advertising; (2) Implies a partnership, association, or corporation when a partnership, association, or corporation does not exist; (3) Includes the name of a salesperson; (4) Is in violation of law; (5) Is a name which has been used by any person whose license has been suspended; (6) Includes the name of a person not otherwise licensed; or (7) Is a name which is deceptively similar to a name used by any other licensee.