Trade dress requirements for private vehicles-for-hire

A private vehicle-for-hire shall display a consistent and distinctive trade dress consisting of a logo, insignia, or emblem at all times while the operator is logged into the private vehicle-for-hire company’s digital dispatch. The trade dress shall be: (1) Sufficiently large and color contrasted so as to be readable during daylight hours at a distance of at least 50 feet; and (2) Reflective, illuminated, or otherwise patently visible in darkness.