"Commercial purpose" defined

Sec. 2. As used in this chapter, "commercial purpose" means the use of an aspect of a personality's right of publicity as follows: (1) On or in connection with a product, merchandise, goods, services, or commercial activities. (2) For advertising or soliciting purchases of products, merchandise, goods, services, or for promoting commercial activities. (3) For the purpose of fundraising. [Pre-2002 Recodification Citation: 32-13-1-2.] As added by P.L.2-2002, SEC.21.