Public awareness effort

In order to ensure access to early intervention services, the cabinet shall establish an effective and continuous public awareness effort. The effort shall: (1) Be directed at a number of primary referral sources, utilizing a means and language which is understandable, accessible, responsive, and cognizant of the referral sources' needs and their abilities to respond to those needs; (2) Reinforce the coordinated and family-centered nature of all early intervention programs within the comprehensive statewide system of services; and (3) Be relevant and meaningful to parents and to the general public.