(1) Any person who makes, participates in, transports, imports or receives a sale or shipment of wine in violation of this article shall be subject to a civil penalty not exceeding One Thousand Dollars ($1,000.00). Each sale or shipment in violation of this article shall constitute a separate offense subject to the civil penalty.
(2) If any holder of a direct wine shipper’s permit violates any provision of this article, the department may suspend or revoke the permit and impose civil penalties as authorized under Section 67-1-1 et seq.
(3) Notwithstanding subsection (1) of this section, a consumer who receives a direct shipment of wine in compliance with the conditions in this article, and who is of legal age as specified in Section 67-1-313, shall not be subject to penalties under this section for merely receiving such a shipment. This exemption applies if the consumer reasonably believes the shipment is in accordance with the permits and regulatory requirements established by the state.