A pet insurer:
(1) May not make any false, deceptive or misleading statement in the advertisement of a pet insurance policy.
(2) Shall disclose in any advertisement regarding a pet insurance policy a statement as to whether the pet insurer will reduce coverage or increase premiums based on:
(i) the insured's claim history;
(ii) the species or breed of the pet covered under the pet insurance policy;
(iii) the age of the pet covered under the pet insurance policy; or
(iv) a change in the geographic location of the insured.