Section 4. Topics.
(a) Advising.--The board shall advise the department on the following topics:
(1) The operation of the programs, to:
(i) Increase enrollment and utilization of the programs.
(ii) Improve the quality of services to support connections between WIC and comprehensive services to address the social, health, educational and other needs of pregnant individuals, mothers, infants and children.
(2) Outreach initiatives to increase participation and enrollment in the program, including any underserved populations.
(3) Technology improvements or enhancements for program operations, efficacy and efficiency, including:
(i) Incorporating the use of technology and modernization tools that remove barriers for program participants, including the potential to load benefits remotely and purchase WIC benefits online.
(ii) Developing and maximizing the use of telehealth technology for the increased convenience of program participants.
(iii) Coordinating and collating services to improve efficiency and effectiveness of those services.
(iv) Establishing security measures to protect WIC participants' personal information and prevent fraudulent activity in the use of WIC benefits.
(4) Increasing awareness and support of WIC breastfeeding services for WIC participants.
(5) Increasing access to WIC-authorized stores for WIC participants.
(b) Other topics.--The board may advise the department on other topics bearing on the program.