Terms as used in this chapter, unless the context otherwise requires mean: (1) "Consumer goods or services," all goods and services purchased at retail and bought for use primarily for personal, family or household purposes. (2) "Retail seller," as "Retailer" is defined in § 10-45-1 . (3) "Retail buyer," any person purchasing consumer goods or services from a retail seller. (4) "Person," as that term is defined by § 10-45-1 . Source: SL 1973, ch 295 , § 1; SDCL Supp, § 57-10A-1.