Inducement and certain language in advertising prohibited

SDCL § 58-33-139 — under UNFAIR TRADE PRACTICES.

SDCL § 58-33-139

An insurer, producer, or representative of an insurer or a producer, may not offer or provide insurance as an inducement to the purchase of another policy or otherwise use the word, free, or the phrase, no cost, or words and phrases of a similar meaning, in any advertisement. Source: SL 2023, ch 167 , § 4.