Artificial Intelligence — Advertising Restrictions and Penalties

Tenn. Code Ann. § 33-1-205, under Policies, Values, and Principles.

Tenn. Code Ann. § 33-1-205

(a) A person who develops or deploys an artificial intelligence system shall not advertise or represent to the public that such system is or is able to act as a qualified mental health professional.

(b) A violation of subsection (a) constitutes a violation of the Tennessee Consumer Protection Act of 1977, compiled in title 47, chapter 18, part 1. A violation of subsection (a) constitutes an unfair or deceptive act or practice affecting trade or commerce and is subject to the penalties and remedies provided in the Tennessee Consumer Protection Act of 1977. Notwithstanding the civil penalty limits provided by the Tennessee Consumer Protection Act of 1977, a violation of subsection (a) is subject to a civil penalty of five thousand dollars ($5,000) per violation.

(c) As used in this section, “artificial intelligence” means models and systems capable of performing functions generally associated with human intelligence, including reasoning and learning.