(a) A licensee shall not, directly or through a person who markets debt resolution services on behalf of a licensee or a person described in § 47-18-5804(b)(2), advertise, announce, broadcast, display, distribute, print, publish, televise, or permit another person to advertise, announce, broadcast, display, distribute, print, publish, or televise on the licensee's behalf a statement or representation related to debt resolution services that is deceptive, false, or misleading.
(b) A licensee shall not directly or indirectly provide anything of value in exchange for favorable treatment in reviews or favorable placement in rankings.
(c) A licensee, or an affiliate of a licensee, shall not directly or indirectly own or operate a website or other public-facing resource presenting rankings or consumer reviews of the licensee.
(d) A licensee shall not make any statement or take any action that is likely to mislead consumers regarding whether reviews the licensee uses to advertise its business accurately reflect all reviews consumers have submitted to the licensee.
(e) A licensee shall comply with 16 CFR Part 255 and with CFPB Bulletin 2022-05: Unfair and Deceptive Acts or Practices that Impede Consumer Reviews.