Sec. 102.004. APPLICABILITY TO ADVERTISING. Section 102.001 does not prohibit advertising, unless the advertising is: (1) false, misleading, or deceptive; (2) not readily subject to verification, if the advertising claims professional superiority or the performance of a professional service in a superior manner; or (3) prohibited under Chapter 164, Health and Safety Code, as applicable. Acts 1999, 76th Leg., ch. 388, Sec. 1, eff. Sept. 1, 1999. Amended by: Acts 2025, 89th Leg., R.S., Ch. 527 (H.B. 4454), Sec. 8, eff. September 1, 2025.