13-61-303. Processing deidentified data or pseudonymous data.
(1) The provisions of this chapter do not require a controller or processor to: reidentify deidentified data or pseudonymous data; maintain data in identifiable form or obtain, retain, or access any data or technology for the purpose of allowing the controller or processor to associate a consumer request with personal data; or comply with an authenticated consumer request to exercise a right described in Subsectionsthrough, if: 13-61-202(1) (3) the controller is not reasonably capable of associating the request with the personal data; or it would be unreasonably burdensome for the controller to associate the request with the personal data; the controller does not: use the personal data to recognize or respond to the consumer who is the subject of the personal data; or associate the personal data with other personal data about the consumer; and the controller does not sell or otherwise disclose the personal data to any third party other than a processor, except as otherwise permitted in this section.
(2) The rights described in Subsectionsthroughdo not apply to pseudonymous data if a controller demonstrates that any information necessary to identify a consumer is kept: 13-61-201(1) (3) separately; and subject to appropriate technical and organizational measures to ensure the personal data are not attributed to an identified individual or an identifiable individual.
(3) A controller who uses pseudonymous data or deidentified data shall take reasonable steps to ensure the controller: complies with any contractual obligations to which the pseudonymous data or deidentified data are subject; and promptly addresses any breach of a contractual obligation described in Subsection. (3)(a)