13-61-503. Exemptions for motor vehicle manufacturers.
(1) A motor vehicle manufacturer may collect personal data for the purpose of improving the motor vehicle manufacturer's product if the motor vehicle manufacturer: collects only the minimum personal data necessary to accomplish the purpose; and uses the personal data only for internal product improvement purposes.
(2) Personal data collected in accordance with Subsectionis not subject to the consent requirements of Section. (1) 13-61-302
(3) Sectiondoes not apply to personal data that a vehicle data collection system: 13-61-302 collects solely for the purpose of: vehicle safety, including airbag deployment, operational safety, passenger safety, collision avoidance, or other safety features required by federal law; vehicle operation, including engine control, battery level, transmission operation, or other mechanical functions necessary to operate the motor vehicle; or compliance with a federal or state law, rule, or regulation; or processes temporarily and does not transmit outside the motor vehicle or store for longer than necessary.