Deceptive name prohibited.

Utah Code § 31A-37-203, under Part 31A-37-2: Certificate of Authority.

Utah Code § 31A-37-203

31A-37-203. Deceptive name prohibited.

(1) A captive insurance company may not adopt a name that is: the same as any other existing business name registered in this state; deceptively similar to any other existing business name registered in this state; or likely to be: confused with any other existing business name registered in this state; or mistaken for any other existing business name registered in this state.

(2) An applicant captive insurance company that submits an application for a certificate of authority on or after May 14, 2019, or a captive insurance company that changes its name on or after May 14, 2019, shall include the word "insurance" or a term of equivalent meaning in its name.